Brand Tone

Friendly, whimsical, enthusiastic, approachable, personal, cheerful, energetic, passionate, welcoming, community-focused.

Brand Values

• •Handmade & Natural Quality
• •Community & Connection
• •Customer-Centric & Personalization
• •Self-Care & Joy
• •Authenticity & Passion

Best Practices

• •Use Enthusiastic and Personal Language: Continue using exclamation points, emojis (✨,💖), and friendly greetings like "Hey, beautiful!" to maintain the brand's energetic and approachable voice.
• •Tell the Story: Regularly incorporate the mother-daughter, small-batch, handmade narrative into posts and descriptions. This reinforces the brand's core values of authenticity and passion.
• •Focus on the "How it Feels": Instead of just listing ingredients, describe the feeling and experience. Use sensory words like "silky," "fluffy," "creamy," "heavenly," and "refreshing" to describe the products in action.
• •Engage with Questions: Encourage interaction by asking followers questions about their favorite scents, what products they'd like to see, or how they practice self-care. This builds the "Bubbly Babes family" and community feel.
• •Highlight the "Natural" and "Handmade" Aspects: Consistently use keywords like "all-natural," "handmade," "small batch," "paraben-free," and "made with love" to reinforce the brand's commitment to quality and natural ingredients, which is a key differentiator and a major point of praise from customers.

Social Perception

Extremely positive, praised for exceptional customer service, high quality and effective products, and delightful scents. It evokes strong loyalty and enthusiasm, and is seen as a beloved local gem offering effective, natural products and a wonderful shopping experience.

Copy Examples

• •That fresh-batch feeling! ✨ Our Velvet Body Butter is hand-whipped with all-natural ingredients to give your skin the love it deserves. Say goodbye to dryness and hello to a silky, happy glow. What scent are you dreaming of today? Drop it in the comments! 👇 #BubblyBabes #HandmadeWithLove #BodyButter #SelfCare
• •Welcome to the Bubbly Babes Family! ✨ Discover handmade, all-natural bath and body treats made with passion in Bay St. Louis. Your joyful self-care routine starts here.
• •A little something bubbly for your inbox! 😉
• •Ready to fizz up your night? Meet our new 'Sunset Dream' bath bomb! We packed it with soothing oat extract and sweet almond oil to moisturize and pamper your skin. Just drop it in the tub and let the dreamy notes of orange blossom and vanilla carry you away. You've earned this moment of bliss.
• •From our hands to your home! ❤️ At Bubbly Babes, we believe in the magic of handmade. Each jar of our Foaming Bath Whip is crafted in small batches with natural, skin-loving ingredients. It’s a cleanser, a shave cream, and a cloud of bubbly joy all in one! Shop now and get 15% off your first order. Your skin will thank you!