Brand Tone

Playful & Fun, Youthful & Energetic, Enthusiastic & Positive, Informative (for Trade)

Brand Values

• •Inspired by Fun & Innovation
• •Natural Ingredients & 'Free-From' Philosophy
• •Ethical Practices
• •Accessibility & Inclusivity
• •Quality & Effectiveness

Best Practices

• •Incorporate playful language and fun puns related to tea and bath products.
• •Use emojis and vibrant visuals to complement the text, especially on social media.
• •Maintain a youthful and energetic voice, particularly when engaging with younger audiences on platforms like TikTok.
• •Highlight Key Values Consistently: Always weave in mentions of 'tea-infused,' 'fruity fragrances,' 'cruelty-free,' 'SLS-free,' and 'vegan-friendly' where relevant, as these are core to the brand's identity and appeal.
• •Maintain an Approachable & Helpful Stance: Whether addressing a customer or a potential stockist, ensure the tone is friendly, helpful, and makes it easy for them to get information or place an order.

Social Perception

Positive & Well-Liked, Giftable, Good for Sensitive Skin, Innovative & Unique, Growing & Recognized

Copy Examples

• •Treat yourself to a tea-rrific bath experience with our Confetea bath bombs!
• •Get your glow on with our tea-infused skincare – paraben & SLS free!
• •New Ice Tea range is here! Cool down and refresh your skin with our fruity blends.
• •Wholesale opportunity: Stock Bubble T and delight your customers with innovative, fun bath treats!
• •Fast shipping, no MOQs, maximum delight!