Brand Tone

Fun and Playful, Friendly and Accessible, Youthful and Trendy, Sensory and Indulgent

Brand Values

• •Cruelty-Free and Vegan-Friendly
• •Free from Harsh Chemicals
• •Innovation and Creativity
• •Quality Ingredients
• •Fun and Enjoyment
• •Self-Care and Relaxation
• •Accessibility

Best Practices

• •Embrace Playful Language: Use puns (like "tea-riffic," "boba-licious" if relevant), alliteration, and enthusiastic adjectives. Keep sentences relatively short and upbeat.
• •Focus on Sensory Experience: Describe the scents, colours, and textures vividly. Use words like "juicy," "zesty," "creamy," "sparkling," "bursting."
• •Highlight the "Free-From" and Ethical Angles Casually: Integrate messages about being vegan, cruelty-free, SLS-free, and paraben-free naturally within the fun and benefit-driven copy, rather than making it sound overly clinical. For example, "All the fun, none of the nasties!"
• •Maintain a Youthful and Energetic Voice: Use emojis appropriately in social media and informal communications. Ask questions to engage the audience. Keep the tone light, approachable, and never overly serious.
• •Showcase the Fun and Unique Inspiration: Regularly connect back to the bubble tea inspiration and the idea of making everyday routines more enjoyable and a treat. Use visuals that match this vibrant and playful energy.

Social Perception

Positive for Scent and Fun Factor, Affordable and Good Value, Appeals to a Younger Audience and Families, Ethical Considerations Appreciated, Creative and Unique, Generally Good Product Performance for the Price

Copy Examples

• •Headline: Pop! Fizz! Fun! 🛁 Your bath time just got a whole lot bubblier. Dive into delicious, tea-infused goodness. Body: Tired of boring baths? So are we! Bubble T is here to shake up your self-care with vibrant colours, fruity scents, and zero harsh stuff. Just pure, bubbly joy. #BubbleTBathTime #TeaInfused
• •Social Media Post (Instagram/TikTok): 🍓 Did someone say smoothie? Our new {Product Name} shower smoothie is packed with {Key Ingredient 1} & {Key Ingredient 2} to leave your skin feeling as good as it smells! ✨ Vegan, cruelty-free, and bursting with fun. Tap to treat yourself! #BubbleT #ShowerSmoothie #FruityFun #VeganBeauty
• •Product Description Snippet: Unwind with our [Scent Name, e.g., Summer Fruits Tea] bath bomb. It’s like a tea party for your tub – minus the boring bits! Packed with antioxidants and a burst of playful fragrance, it's your go-to for a vibrant, skin-loving soak. SLS and paraben-free, because your skin deserves a treat.
• •Email Subject Line: Warning: May cause extreme happiness (and amazing-smelling skin!) 😉 Email Body Intro: Hey Bubble T Fan! Get ready to transform your bathroom into a fruity paradise. Our latest collection is bursting with playful scents and tea-infused magic to make your daily routine anything but ordinary.
• •Website Banner: Seriously Fun Skincare. Seriously Good Ingredients. 🍍🍊 Explore our tea-inspired bath & body treats – cruelty-free & bursting with joy!