Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Fun & Playful, Authentically Hawaiian & Tropical, Natural & Eco-Conscious, Caring & Soothing, Friendly & Approachable
Brand Values
- •Nature & Environment: Deep commitment to using natural, organic, reef-friendly, and sustainably sourced ingredients. This is central to their identity as 'ocean and environment-friendly'.
- •Hawaiian Heritage & Authenticity: Celebrating and incorporating the scents, ingredients, and lifestyle of Hawaii. Products are 'handmade in Hawaii'.
- •Quality & Efficacy: Providing high-quality products that are effective for skincare, including for sensitive skin conditions.
- •Cruelty-Free: PETA-approved and 100% vegan.
- •Customer Connection & Joy: Aiming to create happiness for those who use and receive their products, and valuing customer feedback.
- •Innovation & Fun: Striving to offer innovative 'beach girl (and guy!) products' that are not boring.
Best Practices
- •Always write with a sense of warmth, friendliness, and the welcoming nature of Hawaiian culture. Use words that evoke the islands, like 'aloha,' 'mahalo,' local flora (plumeria, pikake), and scenic imagery (sunsets, waves, beaches).
- •Consistently weave in keywords like 'organic,' 'vegan,' 'reef-friendly,' 'handmade in Hawaii,' and 'sustainable' to reinforce core values. Explain what these mean for the customer and the environment.
- •Describe the scents and textures in a way that transports the audience to Hawaii. Use vivid adjectives and comparisons that appeal to the senses (e.g., 'smells like a beachside sunset,' 'silky smooth,' 'refreshing as a dip in turquoise waters').
- •Even when discussing product benefits (like soothing eczema), keep the overall tone upbeat and joyful. Use enthusiastic language and exclamation points where appropriate, reflecting the 'stoked' and 'not boring' attitude.
- •When responding to comments or creating social posts, mirror the friendly, approachable, and grateful tone mentioned in the 'About Us' section. Encourage interaction and show genuine appreciation for the community.
Social Perception
Positive & Well-Loved, High Quality & Effective, Authentic & Trustworthy, Giftable & Evocative, Associated with a healthy, outdoor lifestyle
Copy Examples
- •Headline: Dive into Island Bliss. Our Reef-Safe Suncare is Here! Body: Soak up the aloha, not the harsh chemicals. Bubble Shack Hawaii’s new reef-safe suncare line lets you play in the waves worry-free. Handmade with love and pure Hawaiian goodness. #BubbleShackHawaii #ReefSafe #MadeInHawaii
- •Headline: Taste the Tropics (For Your Skin!). Body: Why just dream of pineapple fields and coconut groves? Our Juicy Pineapple and Coconut Volcano lotions bring the authentic scents of Hawaii straight to your skin. 100% vegan and oh-so-yummy! #HawaiianScents #VeganSkincare #TropicalTreat
- •Headline: Sun-Kissed? We’ve Got You Covered. Body: Too much fun in the Hawaiian sun? Our Kukui & Shea Hawaiian Silky Lotion, packed with organic aloe and soothing oils, is here to calm and repair. Feel the healing touch of the islands. #SunCare #NaturalHealing #KukuiOil
- •Headline: From Our Shack to Yours: Pure Aloha, Bottled. Body: Every Bubble Shack product is handmade in Hawaii with a sprinkle of aloha and a whole lot of natural goodness. Bring the spirit of the islands home. #HandmadeInHawaii #OrganicGoodness #BubbleShackAloha
- •Headline: Boring Bath Products? Not on Our Watch! Body: Life’s too short for dull. Our vibrant, fragrant soaps and lotions are made to make you smile and your skin sing. Get ready to say ‘Aloha’ to your new favorite routine! #FunSkincare #NotBoring #HawaiianVibes
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