Brand Tone

Playful & Fun, Empathetic & Supportive, Enthusiastic & Passionate, Approachable & Friendly, Bold & Expressive

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Quality & Craftsmanship
• •Inclusivity
• •Community
• •Joy & Playfulness

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., playful, empathetic, enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, what resonates with them, their aspirations, and their pain points. Tailor your copy to speak directly to them in a way that feels authentic and relatable. For Bubblegum Fringe, this means embracing fun, color, and empowerment.
• •Use Signature Phrases & Emojis Consistently: Incorporate recurring playful words, catchphrases, or emojis that align with the brand's personality (e.g., "amazing hair," "fabulous," ✨, 🌈, 🎉). This creates recognizability and reinforces the tone.
• •Prioritize Authenticity and Empathy: Especially when dealing with sensitive topics like hair loss, ensure the copy is supportive and understanding, not just salesy. Let genuine passion for the products and the positive impact they have shine through.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the established tone. Get feedback and be willing to adjust as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive, High-Quality Products, Confidence Booster, Fun and Creative Outlet, Good Customer Service, Community-Focused

Copy Examples

• •🌈 FRESH DROP ALERT! 🌈 Say 'heyyy' to 'Electric Dream' – the vibrant fantasy hair you didn't know you needed (until now!). Get ready to turn heads and paint the town YOUR color. Who’s ready to play? ✨ #BubblegumFringe #NewCollection #ElectricDreamWig #ColorfulHairDontCare #ExpressYourself
• •Feeling like your crown needs a little sparkle? ✨ At Bubblegum Fringe, we believe amazing hair is for EVERYONE. Discover stunning, natural-looking wigs and toppers designed to help you step out feeling like the fabulous human you are. Your confidence journey starts here. Shop now and find your fierce! #HairConfidence #BubblegumFringeHair #YouAreBeautiful #TransformYourLook
• •Get ready to taste the rainbow with our 'Sour Punch Twist' wig! This electrifying mix of [Color A], [Color B], and [Color C] isn't just a wig; it's a whole mood. Perfect for festival vibes, creative looks, or just making your Tuesday a bit more terrific. Warning: may cause spontaneous joy and extreme fabulousness.
• •🎉 Treat Your Tresses! 🎉 Up to 20% Off Your Fave Bubblegum Hues!
• •5 Ways to Rock Your Bubblegum Fringe Wig & Unleash Your Inner Unicorn 🦄✨