Brand Tone

Empowering and Supportive, Heartfelt and Personal, Community-Focused, Positive and Joyful, Authentic and Value-Driven

Brand Values

• •Empowerment
• •Faith and Islamic Values
• •Community and Support
• •Quality and Comfort
• •Authenticity and Choice
• •Love and Dedication

Best Practices

• •Always Center the Young Girl's Experience: Ensure copy speaks to her aspirations, feelings, and journey, using language that is positive, encouraging, and relatable to her age group.
• •Emphasize Empowerment and Choice: Frame the hijab not just as a garment, but as a source of strength, confidence, and proud personal choice.
• •Infuse Warmth and a Personal Touch: Continue to share the founding story and the "why" behind the brand to maintain a heartfelt connection with the audience. Let the copy feel like a supportive message from a caring friend or family member.
• •Highlight Community and Shared Values: Use inclusive language ("we," "us," "our community") and reinforce the idea that customers are part of a larger, supportive family rooted in shared faith and values.
• •Maintain a Joyful and Positive Visual and Verbal Language: Use bright, appealing imagery (where appropriate) and uplifting words. Even when discussing deeper values, keep the overall tone hopeful and inspiring, reflecting the "bubble" of protection and joy.

Social Perception

Positive Customer Feedback, Empowering for Young Girls, Community Builder, Supportive of Causes, Media Recognition

Copy Examples

• •Shine bright, little star! Our hijabs are designed for your comfort and confidence, so you can embrace your beautiful journey. ✨ #BubbleGirlHijab #YoungHijabi #FaithFashion
• •More than just a hijab, it's a symbol of your strength and grace. Join the Bubble Girl family and wear your story with pride. 💖 #HijabLove #MuslimGirls #EmpoweredByChoice
• •Sweet styles, perfect fit! Discover our collection of vibrant and easy-to-wear hijabs, made with love for girls like you. Because every girl deserves to feel fabulous in her hijab! 😊 #KidsHijab #ModestFashion #BubbleGirlStyle
• •From one generation to the next, a journey of faith and love. Bubble Girl Hijab: Nurturing confidence, one beautiful hijab at a time. #HerHijabStory #IslamicValues #ProudHijabi
• •Wrap yourself in comfort, love, and the spirit of community. Our Keffiyeh-inspired collection. Stand tall, stand proud. #BubbleGirlSupports #HeritageAndHope #ModestyWithMeaning