Brand Tone

fun, friendly, enthusiastic, inspirational, and creative

Brand Values

• •Quality and Authenticity
• •Accessibility and Convenience
• •Fun and Creativity
• •Family-Friendliness

Best Practices

• •Maintain a Fun and Enthusiastic Tone: Use upbeat language, exclamation points, and emojis to keep the copy energetic and engaging.
• •Always Highlight Key Values: Consistently mention "real fruit juice," "no artificial colors," and the "fun and easy" nature of the products in your copy.
• •Encourage Creativity and Interaction: Ask questions in your social media captions to prompt engagement and encourage user-generated content. Use phrases like "What will you create?" or "Share your creations with us!"
• •Keep it Simple and Clear: The language should be straightforward and easy to understand, reflecting the convenience of the product.
• •Use High-Quality Visuals with Your Copy: Your text will be more impactful when paired with vibrant, appealing images and videos that showcase the product in creative ways.

Social Perception

largely positive; valued for taste, flavor, and good value; perceived as fun and easy-to-use for at-home bubble tea

Copy Examples

• •Your at-home boba game is about to get a serious upgrade. ✨ Say hello to our new Perfect Peach popping boba! Made with real fruit juice, these little bursts of sunshine are ready to make your drinks and desserts pop. What will you create first? #BubbleBlends #PoppingBoba #NewFlavor
• •The secret to a happy family? Fun, delicious, and easy-to-make treats! Our kid-approved popping boba turns any drink into a party. Made with real fruit juice and no artificial colors, it's a guilt-free indulgence for everyone. #FamilyFun #BubbleTeaAtHome
• •Ready for a flavor explosion? For a limited time, get 15% off all our variety packs! Mix and match your favorite flavors and unleash your inner boba artist. From vibrant smoothies to cheeky cocktails, the possibilities are endless. #DIYBoba #BubbleBlends
• •Tired of waiting in line for your boba fix? We get it. That's why we created Bubble Blends. Enjoy the authentic taste of your favorite bubble tea, anytime, anywhere. Our popping boba, made with real fruit juice, delivers that perfect burst of flavor right in your kitchen. #BobaLover #AtHomeBoba
• •Be the host with the most! Elevate your next get-together with a DIY bubble tea bar. It's simple, fun, and your guests will love creating their own custom drinks. Our party-sized tubs of popping boba are the perfect centerpiece for a memorable celebration. #PartyIdeas #BubbleTeaParty