Brand Tone

Creative & Inspirational, Friendly & Approachable, Playful & Cute, Passionate & Authentic

Brand Values

• •Creativity & Self-Expression
• •Joy & Positivity
• •Quality & Uniqueness
• •Community
• •Resilience & Personal Growth

Best Practices

• •Embrace "Cute" and "Playful" Language: Use words like "adorable," "sparkle," "joyful," "doodle," "happy," and "fun." Incorporate gentle humor or whimsy where appropriate.
• •Share the "Why": Remind your audience of the brand's origin story – how creativity and planning can be a positive outlet. This adds authenticity and a personal touch.
• •Focus on "Handmade" and "Love": Highlight the care and personal effort that goes into designing and creating the products. This reinforces quality and the unique nature of the items.
• •Be Encouraging and Inspirational: Position the products not just as stationery, but as tools for self-expression, organization, and bringing a little more happiness into everyday life.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend within the creative community. Use emojis where appropriate for the platform, ask questions to engage your audience, and respond with warmth.

Social Perception

Customers perceive Bubble Bear Co as a source of cute, high-quality stationery and planner accessories. The brand is seen as having a personal touch, with the founder's story resonating with those who use creative outlets for well-being. There is an appreciation for the originality of the hand-drawn designs. The brand is well-regarded within the planner and stationery community for its appealing products and customer service.

Copy Examples

• •Instagram Post (New Product Launch): "Meet our newest cuddle-buddy for your planner! 🐻✨ Our latest Bubble Bear sticker sheet is here to sprinkle some joy on your weekly spreads. Hand-drawn with love, because your plans deserve to be cute! #BubbleBearCo #PlannerStickers #CuteStationery #JournalingJoy"
• •Website Banner (Homepage): "Unlock Your Creativity! Dive into a world of adorable, hand-drawn stickers and stationery designed to make you smile. Let's make planning fun together! Shop Bubble Bear Co."
• •Email Newsletter Subject: "💖 A little bit of happy mail from Bubble Bear Co is heading your way!" Body Snippet: "Hey Plannista! Get ready to unleash your inner artist. Bee has been busy doodling up some fresh designs we know you'll adore. P.S. Remember that your creativity is a superpower!"
• •Facebook Ad: "Feeling overwhelmed? 📝 Transform your to-do list into a to-DONE list with a sprinkle of cuteness! Bubble Bear Co offers unique, hand-drawn planner stickers that make organizing a joyful adventure. Find your planning bliss today!"
• •Product Description (for a Bubble Bear sticker sheet): "Say hello to Bubble Bear! This little guy started as a doodle to bring a smile during tough days and is now here to add a touch of playful charm to your journals, planners, or any creative project. Each sticker is crafted with love, hoping to spark a little joy in your day. Let Bubble Bear be your cheerful planning companion!"