Brand Tone

Artisanal & Crafted, Premium & Stylish, Nostalgic & Classic, Passionate & Enthusiastic (for golf), Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Uniqueness & Style
• •Passion for Golf
• •Family & Personal Touch

Best Practices

• •Emphasize Craftsmanship: Consistently use words like "hand-painted," "hand-finished," "crafted," "artisanal," and "meticulously detailed" to reinforce the quality and care put into each product.
• •Evoke Heritage and Tradition: Incorporate phrases that allude to the history of golf, the use of "genuine hickory," and classic inspirations. The tagline "Putting The Hickory Back In The Bag" should be used where appropriate.
• •Highlight Uniqueness and Style: Position the alignment sticks as a premium, stylish alternative that adds a personal touch to a golfer's equipment. Use terms like "unique," "stylish," "premium," "elevate," and "panache."
• •Maintain a Passionate and Personal Voice: Share the brand's origin story and the meaning behind the name when relevant to connect with customers on a more personal level. Let the passion for golf shine through.
• •Focus on the Discerning Golfer: Tailor language to appeal to golfers who appreciate quality, tradition, and are willing to invest in premium accessories. Acknowledge the product's value beyond just function.

Social Perception

Positive for Aesthetics and Uniqueness, Premium Price Point Awareness, Niche Product, Growing Recognition, Concerns about Durability (isolated)

Copy Examples

• •Headline: Elevate Your Practice. Embrace Tradition. Body: Forget flimsy plastic. Our hand-painted hickory alignment sticks bring timeless style and enduring quality to your game. Crafted with passion in Minnesota, Bubbawhips are more than a training aid – they're a statement. Feel the difference hickory makes.
• •Headline: The Perfect Swing. The Perfect Stick. Body: Just like your swing, our alignment sticks are a work of art. Each Bubbawhip is meticulously hand-finished, inspired by classic design and the rich heritage of golf. Named for family, built for your passion. Show your bag some love.
• •Headline: Don't Just Align. Define Your Style. Body: Why settle for ordinary when you can have extraordinary? Bubbawhips hickory alignment sticks offer a touch of class and a nod to tradition on the range and the course. Make your practice as refined as your game.
• •Headline: From Our Workshop to Your Golf Bag: Quality You Can Feel. Body: Born from a passion for golf and a love for craftsmanship, Bubbawhips are bringing hickory back. Experience the superior feel and timeless appeal of hand-painted alignment sticks, built to last and designed to impress.
• •Headline: More Than Alignment. It's a Piece of Golfing Heritage. Body: Inspired by the legacy of the game and handcrafted with care, Bubbawhips are for the discerning golfer. Our hickory sticks aren't just about straight shots; they're about connecting with the soul of golf. Practice with purpose, practice with Bubbawhips.