Brand Tone

Friendly, Approachable, Community-Oriented, Caring, Trendy, Fashion-Conscious, Enthusiastic, and Positive

Brand Values

• •Family and Community
• •Customer Service
• •Affordability and Value
• •Quality
• •Giving Back
• •Uniqueness and Personalization

Best Practices

• •Embrace "Family" Language: Consistently use warm, inclusive, and friendly language. Refer to customers or the community as "family" or "friends" where appropriate, reinforcing the brand's core value.
• •Highlight Community and Giving Back: Regularly incorporate messaging about the brand's commitment to community and charitable contributions in social media posts, email newsletters, and website content. This reinforces the "caring" aspect of the tone.
• •Be Genuinely Enthusiastic: Use positive and upbeat language when describing products and interacting with customers. Emojis can be used appropriately on platforms like Instagram and TikTok to convey enthusiasm.
• •Keep it Real and Relatable: Showcase products in a way that feels authentic. User-generated content, behind-the-scenes glimpses (especially for BJB Customs), and relatable everyday scenarios can enhance the approachable feel.
• •Maintain Affordability and Value Messaging: Consistently remind customers of the brand's commitment to providing trendy fashion at affordable prices. Highlight sales, free shipping offers, and the value they receive.

Social Perception

Positive Customer Experiences, Trendy and Affordable Option, Supportive of Modest Fashion, Community-Focused Local Business, Lesser Known but Growing

Copy Examples

• •Instagram Post (New Arrival): "Hello sunshine! ☀️ Our new 'Sweet Summertime Cardigan' just dropped, and it's everything you need for those breezy evenings and stylish days. Hand-picked for you, because you’re family! Tap to shop and remember, every purchase helps us give back to our amazing community. #BubbaJanesBoutique #NewCollection #TrendyAndAffordable #ShopLocalLove"
• •Facebook Ad (General): "Find your new favorite outfit at BubbaJane's Boutique! From chic dresses to comfy custom tees, we've got quality styles at prices you'll love. ✨ Plus, we believe in fashion with heart – a portion of every purchase supports causes close to our community. Come visit us in Belmont or shop online 24/7! Orders over $75 ship FREE! bubbajanesboutique.com #StyleWithPurpose #BJBCommunity #AffordableFashion"
• •Website Homepage Banner (Promotion): "New Arrivals Weekly! ✨ Discover unique, hand-picked styles and our exclusive BJB Customs. Feel good about your fashion – we treat you like family and give back with every order. Shop now and get free shipping on orders over $75!"
• •Email Newsletter Snippet (Highlighting BJB Customs): "Looking for something extra special? ✨ Our BJB Customs are handmade with love, right here in our North Carolina store! Perfect for a personalized gift or a unique treat for yourself. See what’s new and let us create something just for you! [Link to BJB Customs Page] #HandmadeWithHeart #BJBcustoms #UniqueStyle"
• •TikTok Video Caption (Outfit Idea): "OOTD inspo! Rocking this cute [Dress Name] from @bubbajanesboutique – comfy, stylish, AND affordable! 🥰 Supporting small businesses never looked so good! Shop the link in bio! #Bubbajanes #BoutiqueFinds #TrendyOnABudget #ShopSmall #FashionTikTok"