Brand Tone

Friendly, Playful, Community-Oriented, Appreciative

Brand Values

• •Creativity and Personalization
• •Joy and Fun
• •Community
• •Quality
• •Customer Care

Best Practices

• •Embrace “Cute” and Playful Language: Use adjectives like “adorable,” “sweet,” “fun,” “playful,” and incorporate lighthearted humor or puns where appropriate (like “paws-itively”).
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a friend. Use contractions (e.g., “it's,” “you're”) and a conversational style. Referencing “Mama Bear” or sharing small, appropriate personal touches can enhance this.
• •Foster Community: Regularly mention and encourage engagement in the “Bubba Bear Studios Sticker Posse” Facebook group and other social channels. Use inclusive language like “friends,” “Posse,” or “fellow sticker lovers.”
• •Highlight Joy and Creativity: Focus on how the products help customers express themselves, personalize their belongings, and find joy in planning or crafting.
• •Be Visually Consistent (if applicable to copy platforms): While this is about copywriting, if the platform allows (e.g., social media), ensure that the visuals accompanying the copy match the cute, colorful, and playful aesthetic of the brand. The copy should feel like it belongs with the product images.

Social Perception

Positive, Community-Focused, Reliable, Fun and Engaging

Copy Examples

• •Headline: Make Your Planner Paws-itively Adorable! 🐻✨ Body: Unleash your creativity with Bubba Bear Studios! Our latest collection of super cute stickers is here to make your planning sessions fun and fabulous. Join the Bubba Bear Sticker Posse on Facebook to share your spreads and get inspired! #BubbaBearStudios #PlannerLove #StickerAddict
• •Headline: Oh, a SALE? Don't mind if I do! 😉 Body: Your planner is calling... and it's asking for more Bubba Bear goodies! Stock up on your favorite character stickers, functional icons, and gorgeous kits during our [Event Name] sale. Happy planning, friends! -> [Link to website]
• •Headline: Meet the Boo Crew! 👻 Cute, not spooky! Body: Say hello to Boo and the gang! These adorable ghostie stickers are perfect for adding a touch of playful charm to your journal or planner. What adventures will you plan with them? Show us using #BubbaBearBoo! We love seeing what our Posse creates!
• •Headline: From Our Studio to Your Happy Mail! 💌 Body: Nothing beats the feeling of new stationery, right? At Bubba Bear Studios, 'Mama Bear' and the team pour love into every sticker sheet, hoping to bring a smile to your face. Thank you for supporting our little den of creativity! Shop new arrivals: [Link]
• •Headline: Get Your Planning Groove On! ✨ Body: Tired of boring planners? Bubba Bear Studios is here to help! With our vibrant kits and quirky character stickers, organizing your life has never been this cute. Join the 'Bubba Bear Studios Sticker Posse' on Facebook to connect with fellow sticker lovers! Let's make planning fun together!