Brand Tone

Inspirational & Empowering, Warm & Approachable, Proudly Indonesian & Cultural, Modern & Stylish, Family-Oriented & Community-Focused

Brand Values

• •Celebrating Indonesian Heritage
• •Quality & Comfort
• •Modesty & Faithfulness
• •Innovation
• •Accessibility & Inclusivity
• •Empowerment of Women

Best Practices

• •Embrace "Pesona Hijab Indonesia": Consistently weave in the essence of Indonesian charm, heritage, and cultural pride in a subtle yet meaningful way. This could be through storytelling around motifs, color palettes inspired by nature, or highlighting local craftsmanship.
• •Speak with Warmth and Inclusivity: Use friendly, approachable language that makes every woman feel seen, understood, and welcomed. Avoid overly formal or exclusive jargon.
• •Balance Tradition with Modernity: Showcase how Elzatta respects and uplifts traditional values while embracing contemporary style and the evolving needs of modern Muslim women.
• •Focus on Empowerment and Confidence: Craft messages that inspire women and highlight how Elzatta products can support them in their diverse roles and activities, making them feel confident and comfortable. Use active voice and positive framing.
• •Be Authentic and Relatable: Share real stories (if possible, with customer consent) or create scenarios in your copy that resonate with the everyday lives, aspirations, and challenges of your target audience. Maintain transparency about products and materials.

Social Perception

Trusted & Reputable, Fashionable & Trendy, Good Quality, Culturally Relevant, Value-Conscious, Strong Community Presence

Copy Examples

• •Headline (Instagram Post for a new patterned scarf): "Wrap yourself in the story of Indonesia. Our new [Scarf Name] scarf, where heritage meets modern elegance. #ElzattaHijab #PesonaHijabIndonesia #HijabForEverYou"
• •Body Copy (Facebook Ad for a new Gamis collection): "Feel confident and graceful through every moment. The [Collection Name] gamis series by Elzatta combines luxurious comfort with timeless Indonesian-inspired designs. Perfect for your special occasions or elevating your everyday style. Discover the collection that lets your true self shine. Link in bio! #ElzattaGamis #ModestFashion #EleganceRedefined"
• •TikTok Video Caption (Short video showing quick hijab styling): "Effortless style for your busy days! ✨ Our [Hijab Name] makes looking chic #NggaSeEffortItu 😉 Grab yours now & get 50% OFF during our LIVE TikTok Shop! #ElzattaTikTok #HijabTutorial #InstantStyle #DailyHijab"
• •Website Banner (Homepage for a seasonal collection): "Embrace the vibrant spirit of [Season/Theme, e.g., 'Nusantara Raya']. Elzatta's latest collection weaves together the beauty of Indonesian nature and contemporary style, just for you. Explore Pesona Hijab Indonesia."
• •Email Subject Line (Newsletter for new arrivals): "Be Inspired: Discover Elzatta's New Arrivals, Crafted with Passion ❤️ Email Body Snippet: Dear [Customer Name], at Elzatta, we believe that your hijab is more than just a garment – it's a reflection of your unique charm and strength. Our latest collection is here, blending the rich heritage of Indonesia with the comfort and style you deserve. Find your new favorite piece and embrace your #HijabForEverYou journey."