Brand Tone

Authentic & Nostalgic, Quality-Focused & Trustworthy, Helpful & Community-Oriented, Vibrant & Appetizing

Brand Values

• •Authenticity: Providing genuine African and Nigerian food products.
• •Quality: Ensuring high standards in taste, safety, and presentation of their products.
• •Community & Connection: Connecting customers with their cultural heritage and providing a "taste of home."
• •Customer Satisfaction: Commitments to fast shipping, quality control, and resolving complaints.
• •Health & Natural Products: Offering organic options and highlighting natural ingredients without additives.

Best Practices

• •Cook with confidence, cook with Nexxtmart.
• •Experience convenience and authenticity with every order.
• •Use storytelling to connect products with cultural experiences.
• •Use descriptive language that appeals to the senses (aroma, taste, texture).
• •Use inclusive language.

Social Perception

Nexxtmart is perceived as a reliable source for authentic African and Nigerian groceries, particularly for those who may have difficulty finding such items locally. Customers appreciate the quality and the connection to their cultural foods.

Copy Examples

• •Bringing the flavors of home, wherever you are.
• •Experience the taste of home, no matter where you are.
• •Exceptional quality control.
• •Premium standards, quality you can trust.
• •100% pure & natural.