Brand Tone

aspirational, trendy, confident, friendly, and community-focused

Brand Values

• •Style & Fashion-Forward Design
• •Comfort & Quality
• •Community & Authenticity
• •Empowerment & Confidence

Best Practices

• •Lead with Lifestyle, Support with Product
• •Embrace Community Language
• •Prioritize Visual Storytelling
• •Use an Aspirational but Attainable Voice
• •Maintain a Consistent "Why"

Social Perception

A stylish, on-trend activewear brand with a strong community connection, especially within the #blackgirltiktok space. Perceived as a lifestyle and fashion brand offering comfortable and chic athleisure, rather than a high-performance athletic brand.

Copy Examples

• •The Weekend uniform has arrived. Meet the Body Bakery Collection. Designed for that 'luxe comfort' feel you can live in, from your morning coffee run to your evening wind-down. Effortless style, unmatched comfort. Tap to shop the look. #btwoactive #athleisure #comfortinluxury #newarrivals
• •Btwo Active: More Than Athleisure. It's A Vibe. Discover sets designed to move with you and make a statement.
• •Your Next Favorite Outfit is Here 👀 Psst... The restock you've been waiting for just dropped. Don't miss out on the Body Bakery Collection.
• •Text on screen: Styling my Btwo set for a chill day ✨ Caption: It’s the way this set feels like a second skin for me! Coffee, errands, or just lounging—it’s a look. Which color is your fave? Oat or Black? 👇 #grwm #btwoactive #outfitinspo #twopieceset #blackgirltiktok
• •The Perfect Set Doesn't Exi— Find your perfect match with Btwo Active. Our trendy and comfortable sets are made with high-quality, soft-touch fabrics designed for all-day wear. Finally, activewear that gets your style. Shop the collection now and get 15% off your first order!