Brand Tone

Playful & Cute, Enthusiastic & Joyful, Caring & Attentive, Soothing & Relaxing, Community-Focused

Brand Values

• •Joy & Happiness
• •Quality & Craftsmanship
• •Stress Relief & Comfort
• •Cuteness & Appeal
• •Safety

Best Practices

• •Embrace Playful & Positive Language: Use words that evoke fun, joy, and cuteness (e.g., "adorable," "delightful," "sparkle," "happy," "smile"). Keep sentences generally upbeat and lighthearted.
• •Highlight the "Handmade with Love" Aspect: Regularly remind customers of the care and detail that goes into each "Taba Squishy." This reinforces quality and uniqueness.
• •Focus on Sensory Benefits: Describe the textures ("super soft," "slow-rising") and the feeling of stress relief. Use evocative language that appeals to the senses, especially for ASMR content.
• •Maintain a Friendly & Approachable Voice: Address the audience directly and warmly (e.g., "You'll love this," "Join our squishy family"). Make it feel like a personal connection.
• •Keep it Visually Descriptive & Enthusiastic: Since squishies are a visual and tactile product, use descriptive adjectives that paint a picture. Convey genuine enthusiasm for the products and the joy they bring. Use emojis appropriately to enhance the playful and cute tone.

Social Perception

Customers likely perceive the brand as a source of cute, collectible, and stress-relieving toys. The handmade aspect may appeal to those seeking unique items. The TikTok audience engages positively with the visual and sensory content (DIY, ASMR). This indicates an appreciation for the playful and relaxing qualities of the products. The brand is likely seen as friendly and approachable, given the language used on its website ("Find Your Love Squishy," "Why You'll Love Us"). As with many online stores specializing in niche collectibles, customers will likely value product quality, accurate descriptions, and reliable shipping. The emphasis on certifications can help build trust.

Copy Examples

• •💖 Fall in love with our newest handmade Taba Squishy! ✨ So soft, so cute, and oh-so-satisfying to squeeze. Crafted with care, just for you. Tap to bring a little joy to your day! #LoveSquishy #HandmadeHappiness #CuteToys #StressRelief #NewCollection #SquishyLove
• •Press pause on stress. 🎧 Let the gentle sounds and soft textures of our QiQi Squishy melt your worries away. Sweet dreams are made of these! #ASMR #SquishySounds #Relax #LoveSquishyHub #OddlySatisfying #SensoryPlay
• •Need a little pick-me-up? 🥰 Our adorable, handcrafted Taba Squishies are more than just cute – they're your pocket-sized pal for stress relief and a moment of joy. Find your favorite squishy friend at Lovesquishy.com! Worldwide shipping available. #FindYourLoveSquishy #StressFree #CuteAndCuddly #HandmadeToys #SquishyCollector
• •Experience the Love Squishy Difference! 🌟 Each Taba Squishy is handcrafted with premium, super-soft materials and certified for safety. Squeeze the fun into your life with quality you can feel! #LoveSquishy #TabaSquishy #PremiumQuality #HandcraftedWithLove #SafeToys
• •Hey Squishy Lover! 👋 Did you see our latest unboxing on TikTok? Join the @vivi.squishy & @qiqisquishy family for satisfying squeezes, DIY fun, and soothing ASMR! Plus, get a sneak peek at what’s coming soon to Lovesquishy.com! #LoveSquishyCommunity #SquishyFun #DIYCrafts #ASMRCommunity #BehindTheScenes