Brand Tone

Knowledgeable & Experienced, Value-Oriented, Customer-Focused & Service-Oriented, Enthusiastic & Appreciative, Direct & Informative

Brand Values

• •Quality Selection
• •Value for Money
• •Customer Satisfaction
• •Expertise
• •Community Support (implied)

Best Practices

• •Prioritize Value & Selection: Always weave in the core message of offering a wide, expertly chosen selection at competitive prices. This reinforces a primary customer benefit.
• •Emphasize Expertise (Subtly): Mention the 'experienced team' or 'handpicked selections' to build trust and convey knowledge without sounding arrogant. Phrases like 'our experts recommend' or 'curated for you' work well.
• •Maintain a Welcoming & Appreciative Close: End communications with friendly and appreciative notes like 'Cheers to you!', 'Happy exploring!', or 'We look forward to serving you.' This adds a touch of warmth.
• •Be Direct and Informative, Especially with Offers: When promoting sales or new products, be clear, concise, and provide all necessary information. Avoid overly flowery or ambiguous language. The tone is helpful and straightforward.
• •Focus on the Customer's Experience: Frame copy around how BSW Liquor benefits the customer – whether it's finding a rare bottle, getting great value, or enjoying a seamless shopping experience. Use 'you' and 'your' frequently to make it customer-centric.

Social Perception

Trusted Retailer, Go-To for Variety/Specialty Items, Good for Deals, Reliable Shipper, Knowledgeable

Copy Examples

• •Headline: Unlock a World of Flavour. Expertly Chosen, Just for You. Body: At BSW Liquor, our 20+ years of passion mean you get more than just a bottle – you get a handpicked experience. From rare whiskies to vibrant craft beers and exquisite wines, discover top quality at prices that always deliver value. Explore our collection online or visit us in Calgary & Edmonton. Cheers to your next discovery!
• •Headline: Your Favourite Spirits, Exceptional Value. That's the BSW Promise. Body: Why wander when the best selection and prices are right here? BSW Liquor is dedicated to bringing you premium beers, wines, and spirits without the premium price tag. Our experienced team ensures every bottle meets our high standards, so you can shop with confidence. Find a new favourite today!
• •Headline: More Than a Liquor Store. It's Your Curated Cellar. Body: Imagine a place where every shelf holds a story, a craft, a new taste. That's BSW Liquor. We're the premiere choice in Calgary and Edmonton for specialty wines, artisanal spirits, and the craft beer you’ve been searching for. Quality, variety, and great service – it’s what we do best.
• •Social Media Post (Image: A new craft beer selection): Text: Fresh drops just landed! 🍻 Our expert team is always on the hunt for the best craft brews, and this week’s lineup is a winner. Discover unique flavours and support incredible breweries. Great selection, even better prices. Visit BSW Liquor in-store or online! #BSWLiquor #CraftBeer #NewArrivals #YYCLiquor #YEGLiquor #ShopLocalAB
• •Email Subject: Don't Miss Out! Rare Finds & Top Value Inside at BSW Liquor. Body: Hello [Customer Name], At BSW Liquor, we believe exceptional taste shouldn't break the bank. Our professionals, with decades of experience, have curated a collection that offers both unique finds and unbeatable value. From that hard-to-get whisky to the perfect wine for dinner, we’re committed to the best selection at the lowest prices. [Link to Website]