Tono de Marca

Energetic, Youthful, Community-Oriented, Inclusive, Friendly, Informal, and Direct.

Valores de Marca

• •Community
• •Passion for K-Pop
• •Inclusivity
• •Joy and Celebration

Mejores Prácticas

• •Embrace Bilingualism: Continue using a natural mix of German and English. Use German for essential location/time details and English for globally understood K-Pop terms, artist names, and hype-building phrases. This reflects the dual identity of the community (local but part of a global phenomenon).
• •Use "You" and "We" to Foster Community: Address the audience directly with "You" and "Your." Use "We" and "Our" to create a sense of a shared group identity. This reinforces the idea that the brand and the fans are in it together.
• •Inject Energy and Excitement: Utilize exclamation points, capital letters (sparingly, for emphasis), and energetic verbs. The copy should feel as vibrant as a K-Pop music video. Ask questions to drive engagement and make the audience feel involved.
• •Stay Authentic to Fan Culture: Use fan-specific language like "bias," "comeback," "fan chant," and "light stick" correctly and naturally. This shows you are a genuine part of the culture, not an outsider trying to capitalize on it. This builds trust and credibility.
• •Focus on the Shared Experience: The core appeal isn't just a product or a party; it's the feeling of belonging. Highlight the emotional benefits in your copy: making friends, sharing passion, creating memories, and the sheer joy of dancing to beloved songs in a room full of people who get it.

Percepción Social

POPSUB was perceived as a vital and beloved cultural hub for the K-Pop community in the Cologne area. It was seen as more than just a store or a party organizer; it was a cornerstone of the local fan scene. The public perception is overwhelmingly positive, with the brand being viewed as a provider of unique, safe, and highly enjoyable experiences. Its closure was likely a significant loss for the local community, as it represented a dedicated physical space for their niche interest.

Ejemplos de Copy

• •CGN, ARE YOU READY?! The K-POP night you’ve been waiting for is BACK! Grab your light sticks and warm up your fan chants! We're taking over the dance floor with the biggest tracks from BTS, BLACKPINK, Stray Kids, and all your faves. All genres, all generations, one community. Let's make this a night to remember! #POPSUB #KpopPartyCologne #KölnTanzt
• •Your shelf is looking a little empty... We can fix that. NEW ALBUMS JUST DROPPED! We’ve got the latest releases and must-have vinyls in stock right now. From limited editions to official merch, come find your treasure. First come, first served – you know the drill! Swing by the store today!
• •That feeling when the whole crowd sings the chorus perfectly. What was your favorite moment from our last party? Drop your best pictures and memories in the comments below! We love seeing the night through your eyes. Huge thanks to everyone who came out and brought the energy!
• •More than just music. It's a family. We started POPSUB to create a home for K-Pop fans in Cologne. A place to find new music, meet new friends, and celebrate the culture we all love. Thank you for being the heart of this community.
• •Final tickets are flying! DON'T GET LEFT OUT. You asked, we delivered! But the response has been insane. This is your last chance to grab a ticket for Saturday's K-Pop Rave. Once they're gone, they're GONE. Tell your friends, set your alarms, and secure your spot on the dance floor!