Brand Tone

Modern & Edgy, Inclusive & Accepting, Empowering & Bold, Supportive & Sisterly, Real & Authentic

Brand Values

• •Faith & Spirituality
• •Community & Sisterhood
• •Authenticity & Truth
• •Boldness & Purpose
• •Style & Modernity

Best Practices

• •Embrace "Real Talk": Use conversational, accessible language. Don't shy away from modern slang or expressions if it feels authentic to the community (e.g., "sis," "slaps," "vibe"). Avoid overly formal or academic religious jargon.
• •Lead with Inclusivity and Acceptance: Continuously reiterate that all are welcome, regardless of where they are in their faith journey or if they feel they don't fit a specific "mold."
• •Balance Edge with Encouragement: While maintaining a "sassy" or "edgy" element, ensure the core message is always supportive, loving, and encouraging. The "breaking rules" should be about challenging outdated norms, not core tenets of faith.
• •Integrate Modernity with Faith: Seamlessly weave contemporary interests like fashion, social media trends, and everyday struggles with spiritual encouragement and biblical truth.
• •Foster a Strong Sense of "Sisterhood": Use collective pronouns ("we," "us"), address the audience directly and familiarly ("sis," "you"), and highlight the supportive, non-judgmental nature of the community in all communications.

Social Perception

Life-changing and a source of encouragement, resonates well with a younger, digitally native audience, appeals to those who may have felt alienated by more conventional religious communities.

Copy Examples

• •Tired of faith that feels like a set of outdated rules? 🙄 Join the GHJ Club: Where your real questions meet real grace, and sisterhood isn't just a word, it's our whole vibe. #GirlsHeartJesus #FaithUnfiltered
• •Rock your faith like you rock your favorite tee. 🔥 GHJ is for the girls who love Jesus, a good Insta filter, AND living life loud. Ready to show up in truth & style? We got you. #HolyAndHype #Sisterhood
• •Doubt isn't a faith-killer, sis. It's a faith-builder. 💖 At Girls Heart Jesus, we do real talk, real prayers, and real community. No perfection required, just your presence. #ComeAsYouAre #GHJCommunity
• •Your Sunday best just got a street style upgrade. ✨ Faith x Fashion challenges, devotionals that hit different, and a squad that’s got your back. This ain't your grandma's prayer circle (unless she’s super cool 😉). #FaithThatSlaps #ModernMinistry
• •Feeling like you don't quite 'fit in' the usual church crowd? Perfect. You'll fit right in here. Girls Heart Jesus: For the prayer warriors in lip gloss & Doc Martens. Let's break rules (not commandments) together. #GHJSisterhood #UnconventionalFaith