Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Empowering and Supportive, Stylish and Trendy, Personal and Relatable

Brand Values

• •Customer Empowerment: Helping women feel good about themselves, inside and out.
• •Quality and Style: Offering hand-selected items that are both fashionable and well-made.
• •Affordability: Providing trendy items without 'seeing lots of dollar signs'.
• •Personalized Experience: Valuing direct connection with customers and offering a unique shopping approach.
• •Joy and Passion: A genuine love for fashion and bringing 'unique and beautiful finds' to customers.

Best Practices

• •Embrace 'Southern Hospitality' in Language: Consistently use friendly, warm, and welcoming language (e.g., 'Hey y'all,' 'sweet friends,' 'bless your heart' where appropriate and authentic). This reflects the owner's personal touch and the boutique's roots.
• •Focus on Empowerment and Confidence: Frame product descriptions and marketing messages around how the items will make the customer feel (e.g., 'feel confident,' 'shine,' 'feel beautiful,' 'step out in style'). This aligns with the core value of empowering women.
• •Highlight the 'Hand-Selected' and 'Quality' Aspect: Remind customers that items are chosen with care for their style and quality, reinforcing the value they receive even at affordable price points.
• •Maintain a Personal and Relatable Voice: Continue to share snippets of Brittney's passion, the 'why' behind the boutique, or relatable everyday moments. This makes the brand more human and less corporate.
• •Keep it Positive and Enthusiastic: Ensure the overall tone is upbeat, joyful, and excited about fashion and the customer community. This energy is contagious and aligns with the brand's desire to bring happiness.

Social Perception

A Go-To for Trendy and Affordable Fashion, Reliable and Customer-Focused, Authentic and Passion-Driven, A Welcoming Community

Copy Examples

• •Hey y'all! ✨ Get ready to turn heads and feel fabulous in our brand new dress collection! Each piece is handpicked by Brittney to bring out your inner sparkle without breaking the bank. Because every woman deserves to feel beautiful, every single day. Swing by shopbsocial.com or visit us in St. Augustine! #BSocialBoutique #NewCollection #FeelBeautiful #AffordableStyle #TrendyFashion
• •From carpool chic to date night dazzle, B Social Boutique has you covered! We get that life's busy, but your style doesn't have to take a backseat. Discover unique, comfy, and affordable finds that make you feel confident and ready for anything. Shop online for easy delivery right to your door! #ShopBSocial #MomStyle #EffortlessChic #ConfidenceIsKey #StAugustineBoutique
• •Subject: Brittney's Faves Just Dropped! + A Little Something For You 💖 Snippet: Hey beautiful! Brittney here – I'm SO excited to share my latest hand-selected obsessions, perfect for making you shine. Plus, find a special treat inside just for our amazing B Social family. Let's make today gorgeous!
• •Fill your home with joy (and the dreamiest scents!). ✨ Our Capri Blue candles are handpicked to add a touch of beauty and warmth to your everyday. The perfect treat for yourself or a loved one. Because at B Social, we believe in finding happiness in the little things. #BSocialGifts #CapriBlue #HomeDecor #GiftIdeas #StAugustine #ShopSmall
• •Treat Yourself, Gorgeous! 🎉 Our [Sale Name] Event is ON! Discover incredible deals on the styles you love and pieces that make you feel amazing. Quality fashion at prices that make you smile – that's the B Social promise! Shop now before they're gone! #BSocialSale #AffordableLuxury #FashionDeals #FeelGoodFashion