Brand Tone

confident, sophisticated, and aspirational

Brand Values

• •Sustainability
• •Quality and Craftsmanship
• •Empowerment and Individuality

Best Practices

• •Maintain an Empowering Tone: All copy, from product descriptions to social media captions, should use strong, confident, and inspiring language. Avoid passive voice and hesitant phrasing.
• •Always Weave in Sustainability: The commitment to eco-friendly practices is a major differentiator. Mention the use of ECONYL® and sustainable packaging whenever relevant to reinforce this core value.
• •Use Aspirational and Evocative Language: Words like "jetsetter," "fearless," "bold," and "statement" should be staples in the brand's vocabulary to paint a picture of the lifestyle associated with B Skylar Swim.
• •Focus on Quality and Fit: Highlight the craftsmanship, limited production runs, and flattering silhouettes in product descriptions to justify the premium positioning of the brand.
• •Keep it Sophisticated and Minimal: The copy should mirror the design aesthetic of the swimwear asclean, elegant, and to the point. Avoid overly casual slang or verbose descriptions.

Social Perception

Customers and the public generally perceive B Skylar Swim as a high-quality, stylish, and eco-conscious swimwear brand. Reviews often praise the flattering fit and soft, durable materials. The use of sustainable fabrics is a significant point of positive perception, attracting environmentally aware consumers. The brand is seen as a premium option in the swimwear market, with prices reflecting the quality and sustainable aspects of the products.

Copy Examples

• •Define your own horizon. Introducing the 'Sumi' collection, where timeless design meets conscious creation. Wear the art of bold simplicity.
• •Luxury that doesn't cost the earth. Our swimwear is crafted from reclaimed ocean waste, because we believe in beauty that gives back. Dive in with purpose.
• •The Eze Top: Minimalist design, maximum impact. Engineered for a flawless fit and crafted from our signature sustainable fabric, it’s the piece you’ll reach for all season long. Effortless, elegant, essential.
• •For the woman who is her own muse. B Skylar Swim isn't just swimwear, it's a statement. Be bold. Be fearless. Be you.
• •Escape the ordinary. Our latest collection is an invitation to embrace your inner jetsetter. Discover pieces designed for the sun-drenched days and unforgettable nights ahead. Your next adventure awaits.