Brand Tone

Authentic, Artistic/Appreciative, Conscious/Thoughtful, Understated Cool/Sophisticated, Nostalgic

Brand Values

• •Individuality/Uniqueness
• •Craftsmanship/Quality
• •Sustainability/Ethical Practices
• •Heritage/Storytelling
• •Timelessness

Best Practices

• •Embrace Storytelling: Every piece of copy should allude to the unique origin, the history of the denim (whether vintage or new from heritage mills), or the "beauty of imperfection." Use phrases that evoke a sense of discovery and appreciation for the material's journey.
• •Use Evocative & Sensory Language: Describe the texture, weight, and feel of the denim. Use words like "weighty," "character," "depth," "soft," "lived-in" to connect with the customer's desire for quality and comfort.
• •Highlight Uniqueness & Individuality: Reinforce that B Sides jeans are not mass-produced. Emphasize the one-of-a-kind nature of the reworked pieces and the distinct character of their new denim lines. Avoid generic fashion jargon.
• •Maintain an Understated Confidence: The tone should be knowledgeable and passionate but not boastful. It's an "if you know, you know" cool, appealing to a discerning customer who values quality and authenticity over fleeting trends.
• •Consistently Weave in Sustainability & Heritage: Subtly remind the audience of the brand's commitment to conscious practices and its connection to American denim traditions. This reinforces core values without being preachy.

Social Perception

High-Quality & Artisanal, Unique & Stylish, Sustainable & Conscious Choice, Investment Pieces, Comfortable & Flattering Fit

Copy Examples

• •Headline: Beyond the Label: Denim with a Soul. Body: Each pair of B Sides jeans carries a whisper of the past and the promise of your future. Crafted from authentic vintage finds and heritage American denim, these aren't just jeans; they're stories waiting to be worn. Discover the perfectly imperfect.
• •Headline: The Art of Imperfection. Perfected. Body: Like the rare B-side track that becomes a cult favorite, our jeans celebrate the unique character found in every fiber. From meticulously reworked vintage to new classics milled with old-soul quality, find the pair that speaks your language.
• •Headline: Woven with History. Designed for Today. Body: B Sides bridges generations. We unearth forgotten denim treasures and partner with storied American mills to create jeans that are both timeless and contemporary. Wear a piece of history, consciously crafted.
• •Headline: Not Just Made. Reimagined. Body: Our design process is a dialogue between past and present. We see the potential in every fade, every well-worn line, transforming vintage denim into modern silhouettes that feel as good as they look. Sustainable style, singular character.
• •Headline: Your Favorite Jean. Found. Body: It's the pair you'll reach for, season after season. The one that molds to you, tells your tales, and only gets better with age. B Sides: discreet classics, undeniable character, sustainably made in the USA.