Brand Tone

artistic, inclusive, professional, passionate, welcoming, affirming, confident

Brand Values

• •Artistic Expression & Creativity
• •Inclusivity & Safety
• •Expertise & Professionalism
• •Individuality

Best Practices

• •Lead with "Artistry" and "Creativity": Always use language that frames the services as an artistic process. Use words like "create," "design," "canvas," "masterpiece," and "collaboration" instead of just "cut" or "color."
• •Explicitly & Proudly Mention "Safe Space": Consistently integrate "LGBTQ+ Safe Space," "All Are Welcome," or similar affirming phrases in your bio, website, and relevant posts. This reinforces a core value and builds trust with your target audience.
• •Celebrate the Client: Center the client in your narrative. Frame your work as a way to help them express their identity. Use phrases like "your vision," "celebrating you," and "expressing your true self."
• •Maintain a Professional & Exclusive Tone: Remind followers that the studio is "private" and "by appointment only." This elevates the brand's perception from a standard salon to a specialized, one-on-one artistic experience.
• •Be Passionate and Educational: Share the "why" behind your work. Briefly explain a technique, the inspiration behind a color choice, or the quality of the products used. This showcases expertise and passion, reinforcing the "professional" and "artist" aspects of the brand identity.

Social Perception

B. Sharp Hair Artistry is perceived as a high-quality, specialized studio for clients seeking creative and alternative hair services. It is recognized within the community as a safe and welcoming environment for LGBTQ+ individuals. Clients express deep appreciation for Brianna's artistic talent and trust her to achieve their desired look. The brand is seen as a destination for transformative and expertly executed hair color and cuts, rather than a standard walk-in salon.

Copy Examples

• •Bringing this cosmic rainbow to life was a dream! 🎨 We went all-in with a custom blend of neons and pastels to create a look that’s as unique as the soul wearing it. Your hair is your canvas, let's make some art. #bsharphairart #grandrapidshair #vividhaircolor #safespace
• •B. Sharp Hair Artistry: Where your true colors shine through. We are a private hair studio and a proud LGBTQ+ safe space, specializing in creative cuts and vivid color. All are welcome here. Book your transformation.
• •Ready to express yourself with a new look? Book a consultation for your first creative color service and let's brainstorm your dream hair. At B. Sharp, we're not just about style; we're about celebrating you. #creativecuts #hairartistry #lgbtqfriendlysalon #grandrapids
• •The magic in the making. ✨ Precision, passion, and a whole lot of color go into every single strand. This is more than a hair appointment; it's an experience. #hairartist #vividspecialist #michiganhair
• •From our amazing client: 'I've never felt more like myself. Thank you for creating a space where I can be completely comfortable and for bringing my hair vision to life!' — Stories like this are why we do what we do. It's an honor to be your artist. #clientlove #bsharphair #safesalon