Brand Tone

personal, inspiring, and creative

Brand Values

• •Resilience and Optimism
• •Creativity and Self-Expression
• •Uniqueness and Personalization
• •Customer Satisfaction

Best Practices

• •Always connect the products back to the brand's origin story of resilience and artistic discovery. This is a unique differentiator.
• •Employ words like "inspire," "create," "unique," "story," and "resilience" to maintain an uplifting and personal tone.
• •Consistently remind the audience that they can personalize their products. Use calls-to-action like "Create Yours," "Customize Now," or "Choose Your Art."
• •Make the original paintings the hero of the visual content. Whether it's the art itself or the process of applying it to products, the creative element should be front and center.
• •Address the audience directly and in a friendly manner. Share behind-the-scenes content and customer stories to reinforce the personal and approachable nature of the brand.

Social Perception

The public perception of BSG Creations appears to be that of a niche, artistic brand with a compelling backstory. Customer reviews are positive, with patrons expressing satisfaction with product quality and design. The brand is seen as a source for unique and personalized gifts. The digital presence across various platforms consistently tells the story of a business that turns original art into functional and stylish products.

Copy Examples

• •From a blank canvas to your favorite coffee mug. Every piece of art tells a story of resilience and color. Choose the design that tells your story. #BSGCreations #ArtThatInspires
• •Wear Your Art Out. Unique apparel and accessories featuring original paintings. Customize yours today and turn everyday items into a masterpiece.
• •Subject: A gift as unique as they are. | Find the perfect, personalized piece at BSG Creations, where every item is a work of art.
• •Carry a piece of inspiration with you. Our custom tote bags feature vibrant, original art born from a story of strength. Durable, stylish, and uniquely yours. Select your favorite painting and make it your own.
• •Watch the magic happen! ✨ Transforming original art into your next favorite tee. What design would you pick? #ArtInMotion #CustomApparel #BSGCreations