Tono de Marca

Helpful and Problem-Solving, Customer-Focused and Reassuring, Simple and Trustworthy, Accessible and Practical

Valores de Marca

• •Simplicity
• •Customer Satisfaction
• •Practicality & Utility
• •Quality and Reliability
• •Security and Trust
• •Innovation (for everyday solutions)

Mejores Prácticas

• •Prioritize "Simplicity" and "Ease": Ensure all copy, from product descriptions to checkout instructions, is clear, concise, and easy to understand. Avoid jargon or overly complex language. The core promise is in the name "Ordina Facile" (Order Easy).
• •Emphasize Problem/Solution: Frame products around how they solve everyday problems or make life easier, reinforcing the brand's purpose.
• •Reiterate Trust and Security: Consistently mention benefits like "pay on delivery," "quality tested," or "customer satisfaction priority" to build and maintain trust.
• •Maintain a Helpful, Supportive Voice: Position the brand as a helpful partner in simplifying customers' lives. Use a friendly but professional tone. Customer service interactions should mirror this.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand vocabulary (e.g., "practical," "simplify," "reliable"), preferred sentence structures, and the overall feeling the copy should evoke. This ensures consistency across all writers and platforms.

Percepción Social

Reliable, customer-centric, and a provider of practical, quality goods. Convenience and straightforwardness. Positive among its users. Emphasis on pay on delivery contributes positively to trust, especially for new customers.

Ejemplos de Copy

• •Headline for a new problem-solving gadget: "Tired of [common problem]? Make life simpler with our new [Product Name]! Practical, reliable, and delivered to your door. Order today, pay on delivery!"
• •Social media post (if initiated): "At Ordina Facile, we believe in smart solutions for everyday challenges. Discover our curated collection of high-quality, practical products designed to simplify your routine. What daily task can we help you with? #OrdinaFacile #SimplifyLife #PracticalSolutions #PayOnDelivery"
• •Email to a first-time customer after purchase: "Welcome to the Ordina Facile family! We're thrilled to help simplify your daily life. Your order for [Product Name] is on its way. Remember, your satisfaction is our priority, and you can pay with confidence upon delivery. Questions? We're here to help!"
• •Product Description Snippet: "Experience the ease of [product benefit] with our [Product Name]. Carefully selected for its quality and utility, it’s another way Ordina Facile helps you tackle everyday tasks efficiently. Simple to use, built to last."
• •About Us' Page Excerpt: "Ordina Facile was born from a simple idea: shopping for practical, life-enhancing products should be easy and secure. We handpick items that solve real-world problems, ensuring quality you can trust. And with our pay-on-delivery promise, your peace of mind comes first."