Brand Tone

Passionate, Enthusiastic, Fan-Centric, Inclusive, Proud, Celebratory, Direct (for sales), Helpful, and Customer-Oriented (in service)

Brand Values

• •Passion for Soccer
• •Authenticity
• •Connection to Roots/Heritage
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Speak the Fan's Language: Use terminology, inside jokes (if appropriate and widely understood), and expressions that resonate with soccer fans, particularly those of Barcelona S.C. and Ecuadorian soccer. (e.g., "Ídolo," "Amarillo," "La Tri").
• •Prioritize Passion and Emotion: Let genuine enthusiasm for the teams and the sport shine through in all copy. Use exclamation points tastefully and words that convey excitement, pride, and connection.
• •Highlight Authenticity and Exclusivity: Consistently reassure customers that they are purchasing official, high-quality merchandise. Mentioning direct sourcing (e.g., "Imported from Marathon Sports Ecuador") reinforces this.
• •Engage with User-Generated Content: Feature fan photos, testimonials, and positive comments in social media and marketing materials (with permission). This reinforces the community aspect and social proof.
• •Maintain Visual Consistency: Ensure that imagery and videos used align with the passionate, proud, and fan-centric tone. High-quality photos of the merchandise, action shots (if possible), and happy fans wearing the gear will complement the written copy.

Social Perception

Positive Customer Reviews, Engaged Fanbase (TikTok), Appreciation for Product Quality and Design, Seen as a Go-To for Official Gear

Copy Examples

• •Headline: Feel the Roar of Guayaquil, Right Here in the USA! Body: Don't just watch the game, live the passion! Get your Official Barcelona S.C. Centennial Jersey from BSC Store USA and wear your heart on your sleeve. Imported directly, so you get the authentic quality every Ídolo fan deserves. Shop now and carry the legacy! #BSCStoreUSA #IdoloDelAstillero #PasionAmarilla
• •Headline: Your Colors. Your Pride. Delivered. Body: From the Monumental to your doorstep! BSC Store USA brings you the latest official jerseys and gear of La Tri and Barcelona S.C. Show your unwavering support and connect with fellow fans across the nation. What are you waiting for? Gear up, legend!
• •Headline: More Than a Jersey, It's a Second Skin. Body: Remember that unforgettable goal? That historic win? Relive every moment with our exclusive Retro Collection. Authentic designs, premium quality – because true passion never fades. Find your piece of history at BSC Store USA. #BSCRetro #EcuadorSoccer #HistoriaViva
• •Headline: The Wait is Over! New [Product Name] Has Arrived! Body: You asked, we listened! The brand new [Specific Jersey/Product, e.g., Ecuador Away Jersey] is now in stock at BSC Store USA! Be among the first to sport the latest official gear. Limited stock available – ignite your passion today!
• •Headline: From Ecuador, With Love 💛 For the Fans in the USA. Body: We know how much your team means to you. That's why BSC Store USA is dedicated to bringing authentic Barcelona S.C. and La Tri spirit straight to your door. Join our community of passionate fans! #HinchaLejosDeCasa #BSCConecta