Brand Tone

Trendy, Youthful, and Approachable

Brand Values

• •Self-Expression
• •Accessibility & Affordability
• •Customer-Centricity
• •Timeliness

Best Practices

• •Keep it Conversational: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and ask engaging questions. Avoid overly formal or technical jargon.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "gold-plated ring," describe how it will make the customer feel: "Add a touch of sunshine to your hands," or "The perfect piece to complete your power look."
• •Leverage User-Generated Content (UGC): Actively encourage customers to share photos using a specific hashtag. Reposting this content and tagging users in captions strengthens community and provides authentic social proof.
• •Use Emojis Strategically: Incorporate emojis that match the brand's youthful and fun vibe (e.g., ✨💖🔥💎). They add personality and visual interest to captions and emails, but use them to enhance the message, not replace it.
• •Maintain a Consistent Call-to-Action (CTA) Style: Use clear, enthusiastic, and low-pressure CTAs. Phrases like "Tap to Shop," "Discover the Collection," and "Grab Yours" are more on-brand than aggressive commands like "Buy Now."

Social Perception

The public and its customers perceive BsaMoi as a source for cute, trendy, and affordable fashion jewelry. It's seen as an online boutique for impulse buys and for adding a fashionable touch to an outfit without breaking the bank. The brand's image is heavily shaped by its Instagram presence, giving it a modern, digitally-native feel. It is not perceived as a high-end or "investment piece" brand, but rather as a fun, fast-fashion accessory provider.

Copy Examples

• •Your weekend outfit called, it needs more sparkle. ✨ Our Big Heart Bling Earrings are here to answer. Tap to shop the look!
• •Obsessed with the layered necklace look but don't know where to start? We made it simple. Our new collection has the perfect dainty chains and pendants for effortless style. Fast, free shipping on orders over $50!
• •Be Your Own Vibe. Express yourself with jewelry that’s as unique as you are. Shop What's New.
• •🔥 It's a Vibe... Our Summer '24 Collection Just Dropped
• •Meet your new everyday favorite. The Bubble Ring adds a touch of playful chic to any look, whether you're dressing up or keeping it casual. Lightweight, fun, and totally you. Get ready for the compliments.