Brand Tone

Informative, Formal, Regional, Potentially Opinionated (in sections)

Brand Values

• •Truthfulness/Accuracy
• •Public Service/Information
• •Regional Focus/Community Connection
• •Timeliness
• •Freedom of the Press/Expression (implied)

Best Practices

• •Prioritize Clarity and Accuracy
• •Maintain a Formal yet Accessible Style
• •Emphasize Local Relevance
• •Distinguish Clearly Between News and Opinion
• •Develop Editorial Guidelines

Social Perception

Essential Local Information Source, Voice of the Region, Trustworthiness varies

Copy Examples

• •O'HIGGINS UPDATE: [Brief, Intriguing Headline of a Local News Story, e.g., 'New Community Health Center Opens in Rancagua']. Get the full details and what it means for residents. Your region, your news. #ElEcoDelSur #[RelevantLocalHashtag]
• •Stay Connected to Your Region. Get daily headlines and in-depth stories from O'Higgins, delivered straight to your inbox. Subscribe to El Eco del Sur – Your trusted local news source.
• •El Eco del Sur: Dedicated to providing the communities of Región de O'Higgins with timely, accurate, and relevant news. We are your window to local events, developments, and voices that shape our region.
• •(Sound of a gentle, trustworthy musical intro) Announcer: What's happening in your comuna? From local government decisions to community events and sports, El Eco del Sur keeps you informed. Visit elecodelsur.com – News for O'Higgins, by your side. (Sound of a brief musical outro)
• •Your Story Matters in O'Higgins. Witnessed a local event? Have a tip on an important issue? El Eco del Sur is listening. Share your story with us and help keep our community informed. [Link to contact/submission page]