Brand Tone

Trustworthy, Caring, and Direct

Brand Values

• •Health and Safety
• •Quality and Transparency
• •Customer & Pet Satisfaction
• •Family-Oriented

Best Practices

• •Lead with "Natural" and "Quality": Always place the core values of "100% All Natural," "Single Ingredient," "Grass-Fed," or "USA Grown" at the forefront of any copy. This is the brand's main differentiator and what customers value most.
• •Use a "Caring but Direct" Tone: Combine emotional, caring language that acknowledges the dog's role in the family (e.g., "your best friend," "furry family") with clear, direct calls-to-action and benefit statements (e.g., "Shop Now," "Improves Dental Health").
• •Show, Don't Just Tell: Instead of just saying the treats are "good," describe the outcome. Use phrases like "keeps them busy for hours," "no residue left on carpets," "vet has commented on tooth health improvement," which are drawn from real customer reviews.
• •Emphasize Transparency and Trust: Regularly mention the sourcing of ingredients and the "hand-inspected" process. Phrases like "no artificial additives," "rawhide-free," and "no harmful chemicals" reinforce safety and build consumer confidence.
• •Leverage Social Proof: Integrate customer testimonials and user-generated content into marketing materials. Phrases like "Join over 3,000 happy dog owners" or featuring a direct quote from a positive review adds a powerful layer of authenticity that aligns with the brand’s trustworthy perception.

Social Perception

The public perception of Brutus & Barnaby is largely positive, positioning it as a premium, trustworthy brand. Customers perceive the brand as a provider of healthy, safe, and high-quality treats that their dogs find delicious. The natural ingredients are the most frequently praised attribute. While some products may be priced higher than competitors, customers feel the quality, safety, and natural formulation justify the cost. The brand is seen as a fair middle-ground option that doesn't compromise on safety. Pet owners report tangible benefits, including improved tooth health, long-lasting chew time for aggressive chewers, and good digestibility, even for dogs with sensitive stomachs. The few negative points raised by customers include inconsistency in product size within a single bag and occasional issues with customer service.

Copy Examples

• •Pure Happiness. Pure Ingredients. Fuel their joy with what’s real. Our single-ingredient Sweet Potato Slices are grown in the USA with zero chemicals or preservatives. Because a healthy dog is a happy dog. Tap to shop the treat they deserve.
• •Don’t let your best friend chew on chemicals. See the difference 100% natural, grass-fed beef treats make.
• •The Guilt-Free Chew That Keeps Them Busy. Tired of questionable ingredients and chews that disappear in seconds? Our 6" Bully Sticks are sourced from grass-fed, free-range cattle with no hormones added. They're low-odor, long-lasting, and rawhide-free, making them the perfect, safe outlet for your aggressive chewer. Promote healthy teeth and happy chewing, naturally.
• •From Our Family to Yours. As dog lovers, we only want the best for our furry family. That's why we hand-inspect every all-natural treat we make. No additives, no fillers—just pure, delicious goodness. Find your dog’s new favorite. Shop now and get 10% off your first order!
• •Real treats for real dogs. Sourced with integrity, loved by pups everywhere.