Brand Tone

friendly, trendy, and engaging

Brand Values

• •Trend-consciousness
• •Customer Engagement
• •Variety and Accessibility
• •Inclusivity/Community
• •Joy and Positivity

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points where appropriate, and highlight the joy and excitement of fashion.
• •Engage with Trends: Refer to popular items, viral trends (especially from TikTok), and seasonal styles to show relevance.
• •Use Emojis Strategically: Incorporate relevant and positive emojis to add personality and visual appeal, reflecting their current social media style.
• •Maintain a Friendly and Approachable Voice: Address the audience directly (e.g., "you," "your") and use inviting language.
• •Encourage Interaction: Ask questions, run polls, and prompt comments to foster a sense of community, similar to their contest engagement.

Social Perception

The brand appears to be positively perceived by its social media audience. Comments on TikTok videos often show excitement for products and participation in contests.

Copy Examples

• •✨ Obsessed! ✨ Your new favorite knit just dropped at Brustad Shop! Cozy, chic, and perfect for those 'hygge' moments. Tap to shop before it's gone! 🛍️ #BrustadShop #NewCollection #KnitwearLove #NorwegianStyle
• •Get ready to turn heads! 🔥 The viral [Product Name, e.g., Vero Moda Crochet Dress] is BACK IN STOCK at Brustadshop.no! As seen on TikTok - snag yours now and own the trend! статуэтка сердечка #ViralFashion #MustHave #BrustadShopStyle #LimitedStock
• •Hello, weekend! 👋 Planning your outfits? We've got everything from casual cool to glam night out. Explore the latest from Vila, YAS, and more at Brustad Shop. What's your weekend vibe? 👇 #WeekendStyle #FashionFinds #BrustadShop #OOTDInspo
• •🍂 Fall in love with layers! 🍂 New season, new styles. Discover cozy jackets, stylish boots, and all your autumn essentials at Brustadshop.no. P.S. Our latest contest is LIVE on TikTok - don't miss out! #AutumnFashion #BrustadShop #NewCollection #StyleUpgrade
• •💖 Happy Looks Good On You! 💖 Treat yourself to something special from Brustad Shop. Because you deserve it! Shop link in bio. #SelfLove #FashionJoy #BrustadShopHaul #NewCollectionNorway