Brand Tone

Empowering & Inspiring, Expert & Knowledgeable, Caring & Supportive, Authentic & Relatable, Positive & Celebratory

Brand Values

• •Self-Love & Acceptance
• •Hair Health & Gentle Care
• •Empowerment through Education
• •Innovation & Quality
• •Community & Representation

Best Practices

• •Lead with Empowerment and Positivity: Always frame natural hair care as a journey of self-love and celebration. Use uplifting language that inspires confidence rather than focusing on 'problems' as deficits.
• •Incorporate Felicia Leatherwood's Expertise Authentically: Reference her experience, title ('Hair Whisperer'), and philosophy naturally within the copy. This builds credibility and connects the products to her trusted voice.
• •Emphasize Gentle Care and Hair Health: Consistently highlight how the products prevent damage, reduce breakage, and contribute to overall hair health. Use words like 'gentle,' 'nurture,' 'healthy,' and 'protect.'
• •Speak Directly to the Community's Needs and Experiences: Acknowledge the specific challenges (e.g., detangling pain, shrinkage) and aspirations (e.g., defined curls, length retention) of those with textured hair. Show understanding and offer genuine solutions.
• •Maintain a Supportive and Educational Stance: Position the brand not just as a seller of products, but as a source of knowledge and support for the natural hair journey. Offer tips, explanations, and encouragement.

Social Perception

Trusted Authority, Problem-Solver, Advocate for Natural Hair, High Quality & Effective, Inspirational, Associated with Celebrity & Professionalism

Copy Examples

• •Headline: End the Detangling Struggle. Embrace Your Curls with Love. Body: Tired of painful detangling sessions and unnecessary breakage? Felicia Leatherwood, the Hair Whisperer, designed the Original Detangler Brush to glide through your natural textures with ease. It’s not just a brush; it’s your partner in achieving healthy, happy, and beautifully defined coils. Love your hair, effortlessly. Call to Action: Discover Pain-Free Detangling Today!
• •Headline: Unlock Your Hair’s True Potential. Expert Care by Felicia Leatherwood. Body: With over 26 years of experience nurturing Hollywood's most celebrated natural crowns, Felicia Leatherwood brings you tools designed for ultimate hair health. The Detangler Brush is more than a product – it’s a piece of expert knowledge, crafted to help your hair thrive. Say goodbye to knots, hello to vibrant, healthy hair. Call to Action: Shop The Celebrity Stylist’s Choice.
• •Headline: Gentle on Your Strands, Powerful on Tangles. That’s the Brush With The Best Promise. Body: We believe natural hair care should be a loving ritual, not a battle. Our Detangler Brush, with its unique flexi-bristles, is engineered to respect every curl and coil, minimizing shedding and making wash days a breeze. Experience the gentle difference. Call to Action: Care For Your Curls The Gentle Way.
• •Headline: Join the Movement: Love Your Hair, With Natural Care. Body: Inspired by Felicia Leatherwood’s global workshops and her passion for empowering the natural hair community, Brush With The Best is here to support your journey. Our tools are designed to make you feel confident and beautiful in your natural texture. It's time to celebrate you! Call to Action: Get Your Brush & Embrace Your Beauty!
• •Headline: From Issa Rae's Iconic Styles to Your Bathroom Counter. Body: The secret to those flawless natural styles you admire? It starts with healthy, well-cared-for hair. Felicia Leatherwood, stylist to stars like Issa Rae, created the Detangler Brush to bring professional-level care to your home. Detangle, define, and shine like the star you are. Call to Action: Brush With The Best – Shop Now!