Brand Tone

Encouraging, Educational, and Approachable

Brand Values

• •Quality & Realism
• •Accessibility & Inclusivity
• •Creativity & Self-Expression
• •Community & Connection

Best Practices

• •Always Use "You" and "We/I": Address the customer directly as "you" to make the copy personal and engaging. Use "I" (when speaking as Bree) or "we" (for the brand) to maintain a personable, human connection. This builds a relationship, not just a transaction.
• •Lead with Encouragement: Start social media captions, emails, and course descriptions with positive and encouraging words. Phrases like "Ready to create?", "Let's explore together," or "You've got this!" set a supportive tone that aligns perfectly with the brand's values.
• •Focus on the Feeling, Not Just the Feature: Instead of only saying a brush is "high-resolution," describe the feeling it evokes: "the joy of watching colors blend seamlessly," or "mimicking the organic finish of real paper." This connects the product to the user's creative aspirations.
• •Incorporate a Call to Community: End posts and descriptions with a question or an invitation to share. "What will you draw first?", "Share your work with #BrushWithBree," or "I can't wait to see what you create" transforms customers into community members.
• •Maintain a Language of Passion and Care: Consistently use words that reflect the brand's dedication. Phrases like "crafted with love," "poured our hearts into," and " meticulous detail" reinforce the core value of quality and show that the products are made by an artist for artists.

Social Perception

The public and customer perception of brushwithbree is overwhelmingly positive. Customers view the products as highly-rated, realistic, and effective. Bree is perceived as providing excellent customer service, being a trusted authority in digital art, and inspiring creativity and mindfulness.

Copy Examples

• •✨ Meet our new 'Enchanted Gouache' Procreate set! ✨ We've poured so much love into crafting these brushes to give your art that rich, velvety texture you've been dreaming of. Whether you're a seasoned pro or just starting your creative journey, this set is designed to bring your ideas to life with ease and joy. Ready to create some magic? Tap the link in our bio to explore the collection! #BrushWithBree #ProcreateBrushes #DigitalGouache #ArtCommunity
• •Ever wanted to try digital watercolor but didn't know where to start? Our 'Watercolor for Beginners' course is for you! I'll guide you step-by-step, sharing all my favorite tips to help you create stunning art with confidence. No experience needed—just a passion for creativity! Let's start this journey together. Enroll today and get our best-selling watercolor brush set for free!
• •Fall in love with digital painting! Our best-selling Realistic Watercolor set is carefully crafted to mimic the beautiful, organic flow of real watercolor on paper. This set includes everything you need: from wet-on-wet blenders to detailed edge brushes and our special paper-texture canvas. Perfect for artists at any level, these tools are designed to bring joy and stunningly realistic effects to your Procreate canvas. Let's see what you create!
• •A little gift for your creative journey inside... 🎨
• •Struggling to get that smooth watercolor look? Try this! Use the 'Wet Brush' from my watercolor set and gently blend your colors in a circular motion. It feels just like painting on real paper! Give it a try and let me know how you go. Happy creating!