Brand Tone

Friendly, accessible, enthusiastic, and educational, balancing trendiness with expert reliability.

Brand Values

• •Quality and Efficacy
• •Accessibility and Affordability
• •Inclusivity
• •Practicality and Innovation
• •Community-Centric

Best Practices

• •Maintain a Friendly and Encouraging Tone: Always address the audience in a warm, approachable manner. Use positive language and emojis where appropriate to convey enthusiasm and build a connection.
• •Lead with the Benefit: Focus on what the product does for the customer. Instead of just listing features like "richly-pigmented formula," translate that into a benefit like "get vibrant, lasting color with a single touch."
• •Incorporate User-Generated Content and Hashtags: Actively use and encourage brand-specific hashtags like #แปรงด้ามเขียว. Featuring customer photos and reviews in your copy adds authenticity and social proof.
• •Educate and Empower: Create copy that not only sells but also teaches. Provide clear, simple instructions, tips, and tricks. This positions the brand as a helpful expert and builds trust.
• •Emphasize Quality and Value: Consistently mention the high-quality craftsmanship (e.g., "soft, durable bristles," "formulated for sensitive skin") and the excellent value, reinforcing the brand’s core pillars. This assures customers they are making a smart purchase.

Social Perception

Reputable and beloved Thai beauty brand, trusted and reliable for quality foundational tools, effective, and trendy makeup and skincare, with strong credibility from beauty bloggers and positive reviews.

Copy Examples

• •Meet your perfect match! ✨ Our new ShadeToo 2-Color Blush gives you a custom, natural-looking flush with a single swipe. Featuring our signature Soft Blur Technology, it smooths and perfects for a seamless finish. Why choose one when you can have both? #Shadetoo #BlushDuo #NaturalGlow
• •Tired of surprise breakouts? Calm and clear your skin with our Skintoo Cica Super Green Anti-Acne Serum. Packed with soothing ingredients, it’s your go-to for tackling blemishes and redness. Get ready for your best skin day, every day. #Skintoo #CicaSerum #AcneCare
• •The Legend is Here. Discover the #GreenHandleBrushes that started it all. Loved by beauty experts for their ultra-soft bristles and flawless application, our Perfect Look Set is all you need to master any look. Invest in quality that lasts. #Brushtoo #MakeupBrushes #ProTools
• •Watch how I go from tired to radiant using our best-sellers! A touch of Skintoo Toner to prep, a pop of Shadetoo Blush for color, and it’s all blended with our favorite Brushtoo brush. Effortless beauty is just a few products away! #GRWM #BeautyHacks #BrushtooShadetooSkintoo
• •Hey beauty lover! Get ready to upgrade your routine. We’re launching something new and we wanted you to be the first to know. Designed with you in mind, it’s all about [Benefit 1] and [Benefit 2]. Want a hint? It’s the perfect partner for our legendary brushes. Keep an eye on your inbox this Friday! #BeautyInsider