Brand Tone

Aspirational, creative, and approachable.

Brand Values

• •Quality and Longevity
• •Vibrancy and Expression
• •Customer Satisfaction
• •Artistic Diversity

Best Practices

• •Lead with Emotion, Support with Quality: Start with how the art makes you feel (e.g., "bring your space to life," "a burst of energy") and follow up with the tangible quality markers (e.g., "Giclée print," "archival inks," "museum-grade").
• •Maintain an Aspirational yet Attainable Tone: Use language that inspires customers to envision a more beautiful home while ensuring the brand feels accessible and not elitist. Phrases like "your dream home" and "the perfect piece for you" are effective.
• •Tell the Story Behind the Art: Briefly share the inspiration for a piece or a collection. This adds a layer of depth and personality, transforming a product into a piece of art with a narrative.
• •Consistently Highlight the Australian Origin: Mentioning being "Melbourne-based" or an "Australian artist" can be a strong trust signal and a point of differentiation, particularly for the local and international markets that value Australian art.
• •Use Visually Descriptive Language: Since the product is visual, the copy should be as well. Use words that evoke color, texture, and mood to complement the images and help the customer imagine the artwork in their own space.

Social Perception

The social perception of Brush Stroked is positive, albeit within a small, emerging community. It is seen as an emerging artist hub for discovering new and colorful artwork, perceived as aesthetically pleasing, with limited but positive engagement.

Copy Examples

• •Let your walls do the talking. Our 'Chromatic Dream' giclée print brings a burst of energy and color to any room. Crafted with archival inks on museum-grade paper, this piece isn't just decor; it's a century of vibrancy. Tap to transform your space.
• •Tired of blank walls? Based in Melbourne, Brush Stroked offers unique and vibrant art prints designed to bring your home to life. From serene landscapes to bold abstracts, find the piece that speaks to you. Shipped worldwide. Shop our collections today!
• •Introducing the Surrealist Collection. Journey into the imaginative with art that sparks conversation and inspires wonder. Each print is a story waiting to be told. Discover your new centerpiece.
• •From a blank canvas to a burst of life! ✨ Here’s a little magic behind our ‘Ocean Bloom’ print. Want to own a piece of this vibrancy? Find it on brushstroked.com! #australianartist #artprocess #digitalart #homedecor
• •This week, we're celebrating the power of subtlety. Explore our 'Pencil and Charcoal' collection for timeless pieces that bring a touch of elegance and sophistication to your home. As a member of our community, enjoy an exclusive 15% off the collection.