Brand Tone

Encouraging, Inspiring, Friendly, Approachable, Joyful, and Relaxing. Also Community-Focused

Brand Values

• •Accessibility: Making art enjoyable for everyone, regardless of skill level.
• •Creativity & Self-Expression: Providing tools for individuals to explore their artistic potential.
• •Joy & Relaxation: Highlighting the therapeutic benefits and fun of the painting process.
• •Quality: Striving to provide good quality materials.
• •Customer Satisfaction: Offering refunds and replacements for issues with orders, and aiming for excellent service.
• •Connection: Believing that their products bring not just paint but also 'joy, connection, and a touch of everyday magic,' whether painting alone or with loved ones.

Best Practices

• •Always Use Encouraging Language: Words like 'discover,' 'unleash,' 'create,' 'joy,' 'relax,' and 'easy' should be staples. Avoid jargon or overly technical art terms.
• •Highlight the 'Accessible to All' Angle: Consistently reinforce that no prior skill is needed. Emphasize the simplicity and guided nature of the kits (e.g., 'it's that easy!').
• •Focus on the Emotional Benefits: Connect with the audience by talking about the joy of creation, the relaxation it brings, the pride in finishing a piece, and the connection it can foster.
• •Incorporate User-Generated Content (UGC) and Community: Actively encourage customers to share their work. Feature their paintings on social media and the website. This builds community and provides authentic social proof.
• •Maintain a Positive and Supportive Voice in All Communications: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the tone should always be friendly, helpful, and enthusiastic, reflecting the brand's passion for art and creativity.

Social Perception

Positive: Customers generally perceive the brand as providing high-quality, giftable, and relaxing hobby experiences that are accessible for beginners.

Copy Examples

• •Headline: Unlock Your Inner Artist. No Experience Needed! Body: Dive into the vibrant world of Brushme! Our paint-by-number kits make it easy and incredibly fun to create stunning masterpieces you’ll be proud to display. Your journey to joy starts here!
• •Headline: Gift a Moment of Calm & Creativity. Body: Searching for the perfect, heartfelt gift? A Brushme kit is more than just paint; it’s an invitation to relax, create, and share beautiful moments. Perfect for loved ones, or a treat for yourself!
• •Headline: Your Photos, Your Masterpiece. Body: Turn your cherished memories into timeless art with our Custom Paint-by-Number kits. Simply upload your photo, and we’ll send you everything you need to paint your unique story. Create a keepsake that lasts a lifetime.
• •Headline: Relax, Unwind, and Paint Your Worries Away. Body: Life’s busy. Take a Brushme break! Experience the therapeutic joy of painting by numbers. Feel the stress melt away with every stroke as you bring a beautiful scene to life. Art is therapy, and everyone’s invited.
• •Headline: Join the Brushme Family! Share Your Sparkle. Body: Thousands have discovered the joy of creating with Brushme. Get your kit today, unleash your creativity, and don’t forget to share your finished piece with our inspiring community! #BrushmeCreations