Tono de Marca

Professional and Conscientious

Valores de Marca

• •Sustainability
• •Health and Credibility
• •Ethical Responsibility
• •Education and Empowerment

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's tone and voice. Include columns for "We are..." (e.g., Professional, Conscious, Informative) and "We are not..." (e.g., Playful, Sarcastic, Trendy). Provide examples of correct and incorrect phrasing to guide all writers.
• •Establish a Core Vocabulary: Identify and consistently use a set of keywords that reflect the brand's values. For Brush Fresh Co., this includes terms like "dentist-approved," "sustainable," "eco-friendly," "zero-waste," and "ethically sourced." Using these words reinforces the brand identity in every piece of communication.
• •Adapt Format, Not Personality: While the copy's length and format should change between platforms (e.g., a short Instagram caption vs. an in-depth blog post), the core personality should not. The professional and conscientious tone of Brush Fresh Co. should be just as evident in a tweet as it is on the 'About Us' page.
• •Read Everything Aloud: Before publishing, read the copy aloud. This simple test helps catch awkward phrasing and ensures the tone sounds natural and aligns with the intended voice. A sentence that looks good on paper might sound overly robotic or too casual when spoken, indicating a tonal mismatch.
• •Conduct Regular Content Audits: Periodically review all public-facing content—from social media posts and product descriptions to automated emails. This helps identify any inconsistencies that have crept in over time and ensures that the brand is still presenting a unified voice across all channels.

Percepción Social

As an Active Brand, Brush Fresh Co. was perceived as a trustworthy and high-quality player in the niche market of eco-friendly dental care, successfully merging professional dental standards with a strong environmental ethos. During the Closing-Down Phase, the perception is dominated by the closure, seen by loyal customers as a disappointment and by others as an opportunity to purchase discounted products, reframing the brand as a limited-time offer.

Ejemplos de Copy

• •Engineered by dentists, designed for the planet. Our bamboo toothbrushes provide a professional-level clean while being 100% compostable. Make the switch to a routine that's better for your smile and the earth. #BrushFresh #EcoFriendly #SustainableLiving #DentistApproved
• •The Future of Freshness: Dentist-Formulated Toothpaste Tablets. Say goodbye to messy tubes and plastic waste. Our Toothpaste Tablets are developed by UK dentists to provide optimal fluoride protection in a perfectly portioned, travel-friendly form. Simply chew, brush with a wet toothbrush, and enjoy a naturally clean and polished smile. Vegan, cruelty-free, and packaged for a zero-waste lifestyle.
• •3 Ways to a Healthier Smile (And a Healthier Planet)
• •Your Professional Life Demands Confidence. Start with Your Smile. As a professional, you value efficacy and integrity. That's why Brush Fresh Co. was created by UK dentists to offer dental products that deliver uncompromising results and align with sustainable values. Elevate your daily routine. Shop our dentist-approved collection.
• •A Final Thank You From Our Dentists. We’re closing our doors. Thank you for being part of our journey towards a more sustainable world. As a final farewell, enjoy up to 70% off our entire collection of dentist-approved, eco-friendly dental care. Stock up on your favorites before they're gone for good.