Brand Tone

Informative & Educational, Friendly & Approachable, Modern & Aspirational, Trustworthy & Curated, Conscious & Mindful

Brand Values

• •Health & Wellbeing
• •Quality & Curation
• •Customer Education & Empowerment
• •Sustainability
• •Accessibility & Convenience
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Brushery's tone (e.g., Informative yet Friendly, Modern, Conscious, Empowering). Include examples of "do's and don'ts" for language, terminology, and style.
• •Prioritize Clarity and Education: Ensure all copy, whether short social media posts or longer blog articles, aims to inform and educate the consumer clearly and simply about oral health and product benefits. Avoid overly technical jargon unless explained.
• •Maintain a Positive and Encouraging Stance: Frame oral care as an empowering aspect of overall well-being. Use encouraging language that motivates positive habits rather than inducing fear or shame.
• •Be Authentic and Transparent: When discussing product benefits, ingredients, or sustainability efforts, ensure information is accurate and honest. This builds trust, aligning with the "curated" and "conscious" aspects of the brand.
• •Engage with the Community: Use a consistent, friendly, and helpful tone when responding to comments, messages, and reviews across all platforms. This reinforces approachability and customer care.

Social Perception

Customers likely perceive Brushery as a specialized, modern retailer for oral care products. The emphasis on education and a curated selection may lead to a perception of being a knowledgeable and trustworthy source. The focus on sustainable options could attract a segment of consumers who prioritize eco-friendly products. They appear to be building a community around oral health awareness. The Indian oral care market is generally growing, with consumers increasingly aware of hygiene and seeking specialized or natural products, which aligns with Brushery's offerings.

Copy Examples

• •Smile brighter, live lighter. 💚 Our new bamboo toothbrushes aren't just kind to your teeth, but to the planet too! Make the switch to sustainable oral care without compromising on quality. Tap to shop and join the #BrusheryEcoSmile movement! #SustainableLiving #OralHygiene #GoGreen
• •Discover Your Best Smile. Brushery brings you a curated collection of India's finest oral care, from advanced electric toothbrushes to natural, gentle toothpastes. Healthy mouth, happy you. Explore now!
• •Did you know? 🤔 The average person should replace their toothbrush every 3 months! Is it time for an upgrade? Check out our latest arrivals and expert tips on choosing the perfect brush for your needs on the Brushery blog this week! #OralCareTips #HealthyHabits
• •Elevate your oral care routine! ✨ Brushery Market offers a wide selection of premium and eco-conscious dental products delivered to your doorstep. From whitening wonders to sensitive solutions, find everything you need for a healthier, happier smile. Shop India's first curated oral care marketplace today! #BrusheryMarket #HealthySmileJourney
• •Experience the gentle power of nature with our [Product Name] toothpaste. Crafted with soothing [key natural ingredient 1] and refreshing [key natural ingredient 2], it effectively cleanses while being kind to your enamel. Free from harsh chemicals, full of goodness. Because your smile deserves the purest care. #NaturalOralCare #ChemicalFree