Brand Tone

Convenient, Problem-Solving, Innovative, Modern, Confident, Fresh, Accessible, User-Friendly, Engaging, Customer-Centric

Brand Values

• •Convenience
• •Innovation
• •Quality
• •Customer Satisfaction
• •Practicality
• •Accessibility
• •Health & Hygiene
• •Sustainability (Aspirational)

Best Practices

• •Prioritize "Convenience" and "Problem-Solving": Every piece of copy should, in some way, highlight how Brushee makes life easier and solves the problem of maintaining oral hygiene on the go. Use words like "easy," "quick," "anytime, anywhere," "on-the-go solution."
• •Emphasize Innovation (Subtly or Directly): Position Brushee as a smart, modern solution. Use phrases like "innovative design," "next-level clean," or "the future of fresh" where appropriate, without overhyping.
• •Maintain a Positive and Confident Voice: The copy should inspire confidence in the user – confidence in their smile and in the product's effectiveness. Use uplifting and assuring language.
• •Keep it Clear and Concise: Reflect the product's ease of use in the simplicity of the language. Avoid jargon and get straight to the benefits. The product is about quick results, and the copy should be quick to understand.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more playful and use more slang/hashtags than an email newsletter, the underlying values of convenience, innovation, and confidence should still resonate. Ensure the core message isn't lost, regardless of the channel.

Social Perception

Generally Seen as Useful and Innovative: Despite some minor criticisms, the overall perception leans towards Brushee being a clever and useful product that fills a specific niche. Its convenience is its biggest selling point according to users.

Copy Examples

• •Keep Your Confidence Fresh, No Matter Where Life Takes You. Lunch meeting? Long flight? Unexpected overnight? Brushee is your pocket-sized secret weapon for a clean mouth and fresh breath, anytime, anywhere. Our 3-in-1 (or 4-in-1) marvel means no water, no mess – just a perfect smile in seconds. Grab your Brushee and go!
• •The Evolution of On-the-Go Oral Care is Here. Why juggle a toothbrush, toothpaste, and floss when Brushee combines them all? Engineered for your busy life, Brushee offers an innovative, high-quality clean without the fuss. Experience the future of fresh.
• •Travel Light, Smile Bright. Don't let oral care weigh down your adventures. Brushee is TSA-compliant, individually wrapped, and ready when you are. From backpackers to business travelers, keep your smile pristine effortlessly.
• •Bad Breath? Food in Teeth? 🙅‍♀️ Brushee to the Rescue! ✨ Life’s too short for awkward moments. Our pocket-sized 4-in-1 tool (brush, paste, floss, pick!) has you covered. Stay selfie-ready! #Brushee #LifeHack #OnTheGoFresh #ConfidentSmile
• •Your Smile Deserves the Best, Even On the Busiest Days. At Brushee, we believe convenience shouldn't mean compromising on quality. That's why we created a portable toothbrush that gives you that just-brushed feeling, complete with floss and a toothpick, whenever you need it. Because your satisfaction (and your smile) is our priority.