Brand Tone

Practical & Problem-Solving, Clean & Hygienic, Approachable & Friendly, Modern & Efficient

Brand Values

• •Health & Hygiene: A core value is promoting better skin health through the hygiene of makeup tools.
• •Convenience & Efficiency: The product is designed to save time and effort in a common beauty routine.
• •Quality & Effectiveness: The brand aims to provide a product that effectively cleans makeup brushes.
• •Customer Satisfaction: Implied through the offering of a product that solves a common problem and enhances a beauty routine.

Best Practices

• •Focus on "Benefit-Driven" Language: Always highlight what the customer will gain (e.g., "healthier skin," "save time," "flawless application") rather than just listing product features.
• •Maintain Clarity and Simplicity: Use clear, concise language that is easy to understand. Avoid jargon or overly technical terms. The product solves a simple problem, so the language should reflect that ease.
• •Be Relatable and Slightly Informal: Use an approachable tone. Questions, emojis (used appropriately), and a friendly voice can make the brand feel more connected to its audience.
• •Emphasize Hygiene and Care: Consistently weave in the message of cleanliness, skin health, and taking care of beauty tools as a form of self-care.
• •Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual branding (clean imagery, bright aesthetics). If videos are used, ensure the voiceover or on-screen text matches the established brand voice. Consistency across all platforms (website, social media, ads) is key.

Social Perception

The perception they aim to cultivate is one of a helpful, modern solution for makeup users. The Instagram engagement (likes, comments) suggests an active, interested audience within its niche. The general perception of electric makeup brush cleaners (which Brush Buddy is a part of) is positive, with users appreciating the convenience and cleaning effectiveness. The bilingual (Danish/English) approach on Instagram indicates an awareness of a potentially broader market beyond Denmark. The potential confusion with a toothbrush line could slightly dilute the brand's specific identity if not clarified in their marketing.

Copy Examples

• •Headline: Tired of breakouts? Your makeup brushes might be the culprit. Body: Introducing Brush Buddy! ✨ Get flawlessly clean brushes in seconds for healthier, glowing skin. Spend less time cleaning, more time beautifying! #BrushBuddy #HealthySkin #MakeupRoutine
• •Headline: Give Your Brushes (and Your Skin!) the Spa Day They Deserve. Body: Our Electric Makeup Brush Cleaner deep cleans and dries your brushes in a flash. 🫧 Say goodbye to bacteria and hello to a smoother makeup application. Easy, fast, and oh-so-satisfying.
• •Headline: Don't Let Dirty Brushes Dull Your Sparkle. Body: The Brush Buddy electric cleaner revives your makeup brushes, removing old makeup, oils, and dead skin cells. Clean brushes = vibrant makeup & happy skin! Shop now!
• •Headline: Your Quick Fix for Pristine Makeup Brushes. Body: Life's busy, your beauty routine shouldn't be a chore. Brush Buddy cleans and dries your essential tools effortlessly. Healthy skin is just a spin away!
• •Headline: Makeup Lovers Rejoice! Effortless Brush Cleaning is Here. Body: Meet your new best friend in beauty! The Brush Buddy electric cleaner ensures your brushes are always ready for a flawless application. Keep it clean, keep it simple.