Brand Tone

Authoritative & Professional, Confident & Trustworthy, Heritage-Proud & Traditional, Rugged & Enduring, American-Made Focused, Inspiring (for outdoor enthusiasts)

Brand Values

• •Precision & Accuracy
• •Durability & Reliability
• •Heritage & Legacy
• •Craftsmanship & Quality
• •Integrity & Respect
• •Support for Professional & Outdoor Pursuits
• •Innovation (within tradition)
• •Sustainability & Community

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave in the "Since 1894" and the brand's rich history to build trust and authority.
• •Spotlight "Made in USA" & Craftsmanship: This is a key differentiator. Highlight the Wyoming manufacturing and the quality that comes with it.
• •Use an Authoritative yet Accessible Voice: Speak with the confidence of an expert, but ensure language is understandable for both seasoned professionals and serious outdoor enthusiasts.
• •Focus on Reliability and Durability: Use strong words that convey toughness, endurance, and the ability to perform in harsh conditions. This resonates with the core needs of the target audience.
• •Show, Don't Just Tell, Precision: Instead of just saying "accurate," describe scenarios or applications where precision is critical and how Brunton delivers, appealing to the practical needs of users.

Social Perception

Highly Respected by Professionals, Premium Quality, Durable & Long-Lasting, Trusted American Brand, Reliable for Outdoor Enthusiasts, Niche but Iconic

Copy Examples

• •Headline: Guided by Precision. Crafted by Legacy. Body: Since 1894, Brunton has been the unwavering standard in navigation. Made in Wyoming, USA, our instruments are trusted by professionals who demand unerring accuracy and adventurers who explore the wild. Find your direction with Brunton. (Values: Precision, Legacy, Made in USA, Trust)
• •Headline: Built for the Field. Trusted for Generations. Body: Your work doesn't compromise. Neither do we. Brunton transits and compasses are engineered for relentless durability and pinpoint accuracy, ensuring you have a reliable partner from the survey line to the summit. (Values: Durability, Trust, Professionalism, Quality)
• •Headline: The Compass That Knows No Quit. Body: For over a century, Brunton has equipped explorers and professionals with instruments that endure. Hand-built in Riverton, Wyoming, each Brunton compass is a testament to American craftsmanship and a promise of unwavering reliability, wherever your path leads. (Values: Endurance, Heritage, American Craftsmanship, Reliability)
• •Headline: Precision in Your Palm. Confidence in Your Journey. Body: Navigate the demanding, explore the unknown. Brunton delivers the accuracy you need and the rugged dependability you can count on. It's more than a tool; it's a legacy of trust, proudly made in the USA. (Values: Precision, Confidence, Durability, Made in USA)
• •Headline: Brunton: The Measure of True North. Since 1894. Body: When your mission demands absolute certainty, professionals turn to Brunton. Our legacy is built on innovative design, exacting American manufacturing, and the trust of those who chart the world. (Values: Authority, Heritage, Quality, Professional Trust)