Brand Tone

Authoritative & Expert, Heritage-Focused & Traditional, Quality-Driven & Premium, Aspirational & Lifestyle-Oriented, Trustworthy & Reliable, Engaging & Community-Focused

Brand Values

• •Legacy & Heritage
• •Craftsmanship & Quality
• •Innovation
• •Durability & Longevity
• •Customer Connection & Creating Memories
• •American Made (Historically)
• •Playability & Performance

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave in the brand's founding year (1845) and the concept of enduring quality and legacy. Use phrases like "Nearly two centuries," "A tradition of excellence," "Since 1845."
• •Highlight Craftsmanship and Quality Materials: Use descriptive language that conveys precision, superior materials (e.g., "solid hardwoods," "certified slate"), and meticulous construction.
• •Maintain an Authoritative and Confident Voice: Position Brunswick as a leader and expert in the industry. Use declarative statements and avoid overly casual or trendy language.
• •Focus on the Experience and Connection: While detailing product features, also connect them to the benefits of owning a Brunswick table – creating memories, family togetherness, the joy of the game.
• •Ensure Visual and Textual Consistency: The aspirational and premium feel of their Instagram should be reflected in the language used across all platforms. The copy should evoke the same sense of quality and timelessness as their product designs.

Social Perception

Positive & Respected, Premium & High-End, Traditional & Classic, Investment-Worthy, Reliable

Copy Examples

• •Headline: Own a Piece of History. Experience the Unmatched Craftsmanship of Brunswick Billiards. Body: Since 1845, Brunswick has been synonymous with American-made quality and billiards excellence. Our tables aren't just game equipment; they're heirlooms, built with precision and passion to bring generations together. Discover the legacy.
• •Headline: Brunswick: The Standard in Billiards. Perfected Over 180 Years. Body: From the selection of the finest hardwoods to our Brunswick Certified Slate, every detail is a testament to our unwavering commitment to quality. Feel the difference that nearly two centuries of innovation and craftsmanship make. Elevate your game.
• •Headline: More Than a Table. It's a Brunswick. Body: Create a lifetime of memories around a centerpiece that speaks to tradition, superior playability, and timeless design. Our legacy is built into every table, ensuring unparalleled performance and enduring beauty for your home.
• •Headline: The Choice of Champions and Families Alike. Body: For generations, Brunswick Billiards has set the stage for legendary matches and cherished family moments. Our commitment to superior materials and expert engineering ensures a playing experience that is simply unmatched. Invest in the best.
• •Headline: Crafting America's Finest Billiard Tables Since 1845. Body: Experience the enduring quality and iconic design that only a Brunswick can offer. Each table is a masterpiece, reflecting our rich heritage and dedication to providing the ultimate in-home entertainment. Bring home the legend.