Brand Tone

authentic, warm, and mindful

Brand Values

• •Artisan Empowerment
• •Sustainability & Eco-consciousness
• •Cultural Preservation
• •Handmade Quality & Craftsmanship
• •Ethical Practices
• •Community
• •Authenticity

Best Practices

• •Always Tell the Story: Weave in the narrative of the artisans, the cultural inspiration, or the journey of the materials. This reinforces authenticity and connection.
• •Highlight "Handmade" and "Artisan": Consistently use terms that emphasize the human touch and skill involved, distinguishing BrunnaCo from mass-produced items.
• •Emphasize Sustainable and Ethical Choices: Clearly mention the use of eco-friendly materials and the commitment to fair practices in product descriptions, social media, and all communications.
• •Use Warm, Evocative Language: Employ words that convey the feeling of Bali, nature, craftsmanship, and the Californian spirit (e.g., "sun-kissed," "island soul," "earth-kind," "breezy," "mindfully crafted").
• •Maintain a Respectful and Appreciative Voice: Whether talking about artisans, customers, or the environment, the tone should always reflect respect, gratitude, and a genuine desire to make a positive impact.

Social Perception

An ethical and sustainable leader

Copy Examples

• •Feel the Bali sun, wherever you wander. Our [Hat Name] is more than just a hat – it's a piece of island soul, handcrafted with generations of skill by artisans like Ibu Wayan. Each weave tells a story of tradition and empowerment, using natural, earth-kind materials. Wear it and carry the warmth. #BrunnaCo #HandmadeWithLove #SustainableStyle #ArtisanMade #BaliVibes
• •Woven by hand, held by heart. The [Bag Name] bag is a testament to the incredible skill of our artisan partners in Java. Using locally sourced [Material Name], they pour their dedication into every detail, creating a piece that’s both beautiful and built to last. By choosing this bag, you're not just acquiring a unique accessory; you're supporting a community and celebrating a timeless craft. #EthicalFashion #SlowMade #SupportArtisans
• •Dear [Customer Name], At BrunnaCo, we believe fashion can be a force for good. From the sun-kissed shores of California to the vibrant villages of Indonesia, our pieces are born from a love for natural beauty and a deep respect for those who create them. Discover our latest collection, consciously crafted to bring a touch of handmade artistry and sustainable elegance to your everyday. [Link to New Collection]
• •BrunnaCo began with a simple dream: to connect the soulful craftsmanship of Indonesian artisans with the world, all while honoring our planet. We partner with talented women, many of whom weave and craft from their homes, balancing tradition with family. Each piece you find here is a celebration of their skill, a commitment to sustainable materials, and a little piece of a story we’re so proud to share. Thank you for being part of our journey.
• •From Bali with love ❤️✨ Our artisans pour their hearts into every handmade treasure. Supporting women, protecting traditions, loving our Earth. #BrunnaCo #Handmade #EthicalFashion #Sustainable #ArtisanStories #MadeInIndonesia