Brand Tone

Sophisticated & Polished, Confident & Authoritative, Collaborative & Approachable, Innovative & Forward-thinking, Passionate & Purpose-driven

Brand Values

• •Creativity & Design Excellence
• •Strategic Thinking
• •Collaboration & Partnership
• •Impact & Transformation
• •Ambition & Vision

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., sophisticated, confident, collaborative), provide examples of do's and don'ts, and define your brand's vocabulary.
• •Understand Your Audience: Tailor the tone to resonate with "ambitious companies" while maintaining the core sophistication and authority. The language should speak to their aspirations and challenges.
• •Emphasize Partnership and Strategy: Consistently weave in language that highlights the collaborative approach and the strategic thinking behind the creative work. Avoid overly transactional or purely service-based language.
• •Showcase, Don't Just Tell: Use confident language backed by tangible results and portfolio examples. Let the quality of the work and client success stories reinforce the brand's authority and expertise.
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, social media, proposals, email communications, and any other touchpoint. Regular review and training for anyone creating content can help maintain this consistency.

Social Perception

A High-Quality Design Agency, Strategic Partners, Innovative and Modern, Professional and Reliable, Aspirational

Copy Examples

• •Headline (Website/Ad): "Beyond Branding. We Build Legacies. Partner with Brunch to design a future your audience will believe in."
• •Social Media Post (Instagram/LinkedIn): "Fueling ambition with iconic design. Our latest collaboration with [Client Name] transformed their vision into a vibrant brand experience that captivates and converts. Swipe to see the journey. #Branding #DesignExcellence #BrandStrategy #CaseStudy"
• •About Us Snippet: "At Brunch, we're more than a design agency; we're strategic partners in your brand's evolution. We blend creativity with insight to craft experiences that resonate deeply and drive meaningful growth. Let's build something extraordinary together."
• •Service Description (Websites & Digital Products): "Your digital presence is your global stage. We design and develop websites and digital products that are not just beautiful, but intuitive, engaging, and engineered for performance. Experience design that defines industries."
• •Call to Action: "Ready to ignite your brand's potential? Let's discuss how Brunch can help you craft a compelling narrative and a powerful presence. Schedule your discovery call today."