Brand Tone

Playful, Confident, Inclusive, Chic, Empowering, Vibrant, Approachable, Fashion-forward, and Celebratory.

Brand Values

• •Body Positivity and Inclusivity
• •Confidence and Empowerment
• •Quality and Craftsmanship
• •Customization and Self-Expression

Best Practices

• •Lead with Confidence: Every piece of copy, from a tweet to a product description, should start from a place of empowerment. Use strong, active verbs and avoid apologetic or timid language. The brand's motto—"Put your confidence on first"—should be the filter for all communications.
• •Embrace Playful Language: Incorporate fun, cheerful, and sometimes whimsical words. Use emojis strategically on social media (✨,☀️, 💖) to keep the tone light and joyful. Talk about "happy suits" and "celebratory" styles.
• •Prioritize Inclusivity in Visuals and Words: Always ensure that copy is accompanied by visuals representing a diverse range of body types, ages, and ethnicities. Use inclusive language like "for every body" or "for all of us" to reinforce that the brand is a welcoming space for everyone.
• •Highlight Brazilian Heritage and Quality: Weave in details about the brand's origins ("Made in Brazil," "Brazilian flair") and commitment to craftsmanship ("handcrafted pompons," "signature bouclé fabric"). This adds an element of chic authenticity and justifies the premium quality of the product.
• •Focus on Feeling, Not Just Features: While it's important to mention features like sizing and fabric, the copy should focus on the feeling the swimwear evokes—confidence, happiness, freedom, and self-celebration. Sell the experience of wearing the suit, not just the suit itself.

Social Perception

The public and media perceive Bruna Malucelli as a key player in the body-positive movement within the fashion industry. It is frequently listed among size-inclusive swimwear brands and praised for offering stylish, modern designs for an often ignored demographic. Collaborations with influencers are seen as authentic efforts to serve the plus-size community with 'fun, happy suits that look gorgeous.' While a smaller brand, it has carved a distinct niche and is seen as a go-to for inclusive and fashionable 'hot-girl-summer swimwear.'

Copy Examples

• •That sun-on-your-skin, sand-in-your-toes, best-friends-by-your-side feeling. ✨ Our new collection is made for moments like these. Designed in Brazil, made for your body. Tap to shop the confidence.
• •Your Body Is a Beach Body. Forget the rules. Wear the bikini. Our mix-and-match swimwear in sizes XS-4X is here to celebrate you. Confidence sold separately? Never.
• •This Isn't Your Mother's Plus-Size Swimwear. Tired of boring, unflattering suits? We were too. That's why we create chic, playful, and confidence-boosting swimwear for every body. It's time for a suit that's as vibrant as you are.
• •Real Swimwear for Real Bodies. Join the movement of women who are done with hiding. At Bruna Malucelli, we believe confidence is the best thing you can wear. Our Brazilian-designed swimwear comes with playful details and a perfect fit, so you can just be you. Shop now and find your new favorite suit!
• •This is more than a swimsuit; it's a statement. Made from our signature ultra-soft bouclé fabric that hugs in all the right places, this classic suit gets a personal upgrade. Add your name, a mantra, or a cheeky word—make it unmistakably yours. Because confidence is custom-made.