Brand Tone

elegant, sophisticated, feminine, and aspirational

Brand Values

• •Quality: Emphasis on high-quality materials and craftsmanship in their garments.
• •Timeless Elegance: Creating pieces that transcend fleeting trends, focusing on classic and sophisticated designs.
• •Femininity: Celebrating and enhancing feminine style through their clothing.
• •Exclusivity & Sophistication: Offering designs that make clients feel special and valued, suitable for significant events.
• •Made in Spain: Pride in their Spanish origin and local manufacturing.
• •Customer Centricity: Valuing customer opinions and aiming for a positive shopping experience, including good service and responsiveness.
• •Conscious Consumption (emerging): Through their pre-order system, they promote a more sustainable approach by producing based on demand.

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Bruna's tone (elegant, sophisticated, feminine, aspirational, warm) with examples of "do's and don'ts" for writers to follow across all platforms.
• •Use Evocative and Refined Language: Choose words that convey quality, beauty, and specialness. Avoid overly casual slang or colloquialisms. Focus on adjectives that resonate with elegance, such as "ethereal," "graceful," "sophisticated," "timeless," "exquisite."
• •Tell a Story: Frame products within the context of the special occasions they are designed for. Emphasize the feeling and experience of wearing Bruna, not just the garment's features. Connect with the customer's aspirations for their important events.
• •Maintain Visual and Textual Cohesion: Ensure the copy complements the high-quality, elegant imagery used on the website and social media. The tone of the text should match the sophistication of the visuals.
• •Be Consistent Across All Touchpoints: Whether it's a product description, an Instagram caption, a customer service email, or a TikTok video description, the core tone should remain consistent, adapting slightly in formality for the platform but never losing its elegant and feminine essence.

Social Perception

Customers generally perceive Bruna positively, frequently praising the quality of the clothing, the beauty of the designs, and the good fit. The brand is often described as offering "spectacular" and "ideal" dresses. Positive comments also extend to customer service, with mentions of quick shipping and helpful responses. Influencers and fashion media also feature Bruna, noting its elegant and refined style for event dressing. There's a strong appreciation for the "Made in Spain" aspect.

Copy Examples

• •Headline: Embrace Your Moment: Discover Ethereal Elegance with Bruna. Body: For occasions that shimmer with significance, Bruna offers a collection where timeless design meets contemporary grace. Each piece is thoughtfully crafted to make you feel uniquely beautiful. Find the dress that doesn’t just fit the event, but defines your presence. Call to Action: Explore the New Collection.
• •Headline: The Art of Sophistication: Curated for the #BrunaWoman. Body: She is confident, she is graceful, she values the enduring allure of quality. Our latest arrivals are a tribute to the modern woman who seeks more than just a dress, but an expression of her refined taste. Call to Action: Shop Occasionwear.
• •Headline: Crafted in Spain, Designed for Your Unforgettable Events. Body: From the heart of Spain to your most cherished celebrations, Bruna brings you designs that speak of quality, passion, and an unwavering commitment to elegance. Feel the difference of meticulous craftsmanship. Call to Action: Discover Our Heritage.
• •Social Media Post (Instagram/Facebook - with an image of a woman in a Bruna dress at an event): Text: Capturing the essence of celebration. ✨ Our [Dress Name] gown, designed for those moments that become timeless memories. Feminine, sophisticated, and effortlessly chic. #BrunaColeccion #InvitadaPerfecta #TimelessElegance #MadeInSpain Call to Action: Tap to Shop / Link in Bio.
• •Email Subject: An Invitation to Elegance: Your Exclusive Look at Bruna’s Latest Designs. Body: Dear [Customer Name], step into a world where every detail is curated for sophistication. The new Bruna collection has arrived, offering timeless silhouettes and exquisite fabrics designed to make you shine at your next special occasion. Discover pieces that are more than just fashion; they are a statement of grace. Call to Action: View the Collection.