Brand Tone

Helpful and Informative, Creative and Inspiring, Quality-focused and Reassuring, Customer-centric and Friendly, Contemporary and Stylish

Brand Values

• •Design and Aesthetics
• •Quality
• •Ease of Use (DIY)
• •Customer Satisfaction
• •Functionality (Privacy and Light)
• •Customization

Best Practices

• •Always Be Inspiring but Practical: Showcase the transformative potential of the films while reassuring customers about the ease of application and quality.
• •Focus on the "Why": Emphasize the benefits – enhanced privacy, beautiful light, stylish interiors, easy DIY – rather than just the features.
• •Use Clear, Encouraging Language: Avoid jargon. Make instructions and product descriptions easy to understand and motivating.
• •Maintain a Positive and Helpful Voice: Position Brume as a knowledgeable partner in their home improvement journey. Highlight customer support and satisfaction.
• •Ensure Visuals and Text Align: The aesthetic quality of the product should be mirrored in clean, stylish, and well-composed copy and imagery across all platforms.

Social Perception

Customers generally perceive Brume positively, often praising the product quality, ease of installation, and the transformative effect of the films on their windows and rooms. They are seen as a reliable company offering stylish solutions for privacy and home decoration. The "speedy service" and "excellent quality" are frequently mentioned in customer testimonials. Many appreciate the wide selection of designs available, catering to different tastes and property styles.

Copy Examples

• •Headline: Transform Your Space: Stunning Window Films for Privacy & Style. Body: Discover an easier way to add elegance and seclusion to your home. Our high-quality, DIY-friendly window films come in a wide range of beautiful designs, perfect for any room. Get inspired and find your perfect match today!
• •Headline: Love Your Light, Keep Your Privacy. Body: Don't choose between a bright home and a private one. Brume window films artfully diffuse light while shielding your space from view. Easy to apply, beautiful to behold. Explore our collections.
• •Headline: Your Windows, Reimagined. Effortlessly. Body: From classic frosted looks to contemporary patterns, Brume offers the perfect window film to express your style. Our premium films are simple to install and designed to last. Create your dream look in minutes!
• •Headline: Quality You Can See, Privacy You Can Trust. Body: Crafted from high-grade materials, Brume window films offer a durable and stylish solution for your home or office. Enjoy beautiful aesthetics and peace of mind with our easy-to-apply designs. See what a difference Brume can make.
• •Headline: Design Your Own Sanctuary: Custom Window Films by Brume. Body: Have a unique vision? We can bring it to life! Our custom window film service lets you create a truly personal touch for your windows, combining perfect privacy with your bespoke design. Let's create something beautiful together.