Brand Tone

sincere, calming, and sophisticated

Brand Values

• •Emotional Connection
• •Well-being and Ambiance
• •Quality and Aesthetics
• •Simplicity

Best Practices

• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses, particularly smell, and evoke feelings of comfort, nostalgia, and peace.
• •Maintain a Calm and Gentle Tone: Avoid loud, overly enthusiastic, or urgent language. The tone should consistently reflect the tranquility the products aim to create.
• •Tell a Story: Frame products around the stories and emotions they can elicit. Connect scents to experiences, memories, and moods.
• •Emphasize 'Your' Space: Use language that centers on the customer's personal experience and their home, using words like 'your', 'you', and 'home'.
• •Keep it Clean and Simple: Mirror the brand's minimalist aesthetic in the copy. Use concise, elegant sentences and avoid cluttering text with excessive jargon or information.

Social Perception

Positive, customers praise exquisite aroma and beautiful presentation. Perceived as a provider of premium home fragrance products that add a touch of luxury and tranquility, and as a tasteful and reliable brand.

Copy Examples

• •Let the vibrant notes of our new Alaia Citrus home spray awaken your space. A scent designed to bring a sunlit morning into any room.
• •Scent is the key to our memories. Unlock a cherished moment with our signature woody fragrance, and let your home tell your story.
• •After a long day, come home to tranquility. The calming aroma of our fresh collection is your personal invitation to unwind and breathe.
• •Give the gift of a warm embrace. The Brumara diffuser and home spray pack is a simple gesture to fill their home with love and beautiful scents.
• •Simplicity is the ultimate sophistication. Elevate your everyday with the subtle, lingering notes of our signature home fragrances. #BrumaraHome #ScentedSpaces