Brand Tone

Luxurious, Passionate, and Chic

Brand Values

• •Quality & Efficacy
• •Handmade & Artisanal
• •Vegan-Friendly & Conscious
• •Aesthetic Appeal
• •Affordability for Luxury
• •Customer Education
• •Supporting Small & Black-Owned Businesses
• •Wellbeing & Positivity

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality traits (e.g., luxurious, warm, knowledgeable, chic, bold), a core vocabulary list (words to use and avoid), and a preferred communication style. Share this with anyone creating content.
• •Emphasize "Bold in Style and Scent": Let this motto guide your descriptions. Use vivid, confident language when talking about fragrance intensity and the stylish, minimalist aesthetic of the products.
• •Maintain a Luxurious yet Accessible Feel: Use high-quality imagery and articulate language that speaks to the premium nature of the products, while also highlighting the handmade, vegan, and fair value aspects to remain approachable.
• •Be Passionate and Authentic: Share the founder's story and the "why" behind the brand. Convey genuine enthusiasm for home fragrance, the candle-making process, and the positive impact of scents on wellbeing. Let this passion shine through in social media captions, product descriptions, and any blog content.
• •Educate and Engage with Warmth: Continue providing helpful tips on candle care and use. When interacting with customers online, maintain a friendly, helpful, and appreciative tone, reinforcing the welcoming and expert nature of the brand.

Social Perception

Positive: Customers and reviewers speak highly of the scent strength, quality, and aesthetic. Good Value: Perceived as offering luxury at a reasonable price point. Strong Scents: This is a frequently highlighted positive attribute. Stylish & Chic: The minimalist design is appreciated and seen as versatile for different home decors. Engaged with Community: Participation in markets and pop-ups suggests a desire to connect with customers directly. The brand is recognized within communities that support Black-owned businesses and small artisan brands.

Copy Examples

• •Headline: Brûler Candles: Where Bold Scent Meets Minimalist Style. Body: Transform your space with fragrances that captivate. Each Brûler candle is hand-poured in London, blending luxurious soy wax with intense, memorable scents. Elevate your everyday. #BrulerAtHome #LuxuryScents
• •Headline: The Art of Atmosphere. Crafted by Brûler. Body: Discover the Brûler difference. We’re passionate about creating vegan-friendly candles that not only look beautiful but fill your home with rich, lasting fragrance. Find your signature scent today. #HandmadeLuxury #VeganCandles #LondonMade
• •Headline: More Than a Candle, It's a Brûler Moment. Body: Unwind, invigorate, or simply indulge. Our affirmation candles are designed to do more than just scent your room—they create an experience. What mood will you set? #BrulerAffirmations #ScentedSanctuary #BoldInScent
• •Headline: Chic Simplicity. Unforgettable Fragrance. That's Brûler. Body: Tired of candles that fade? At Brûler, we believe in bold, room-filling aromas encased in elegantly understated design. Experience affordable luxury that complements your life. #BrulerStyle #HomeFragranceGoals #SoyWaxPerfection
• •Headline: From Our London Studio to Your Home: The Gift of Brûler. Body: Passionately made, beautifully scented. Brûler candles offer a touch of handmade luxury and a promise of captivating fragrance. Explore our collection and let us elevate your ambiance. #GiftBruler #ArtisanCandles #ElevateWithScent