Brand Tone

Aspirational yet Accessible, Confident & Empowering, Informative & Passionate, Polished & Clean, Slightly Playful

Brand Values

• •Cruelty-Free & Vegan
• •Quality & Efficacy
• •Inclusivity & Self-Expression
• •Ethical Practices
• •Woman-Owned
• •Passion for Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational yet accessible, confident, informative, polished, slightly playful) and values (cruelty-free, quality, inclusivity, ethical, woman-owned, passion for beauty). Include examples of "do's and don'ts" for language, specific keywords, and emoji usage.
• •Always Emphasize Core Values: Weave mentions of "cruelty-free," "vegan," "high-quality," and "paraben-free" naturally into product descriptions, social media posts, and email marketing where relevant. This reinforces what the brand stands for.
• •Balance Aspiration with Accessibility: While showcasing a luxurious feel, ensure the language remains inviting and not intimidating. Use clear, descriptive terms for product benefits and engage with the audience in a friendly manner.
• •Prioritize Visual-Verbal Cohesion: Ensure the copy complements the clean, modern, and high-quality visuals. If the image is sophisticated, the copy should match. If it's a playful swatch video, the caption can be more overtly engaging.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Solicit feedback and be prepared to make adjustments as the brand evolves. Train any new team members on the brand voice.

Social Perception

Positive around Product Quality, Valued for Ethical Stance, Seen as an Emerging Independent Brand, Aesthetic Appeal, Engagement-Focused

Copy Examples

• •Unlock your juiciest pout yet. ✨ Introducing our new Velvet Trap Lip Crème – intensely pigmented, divinely hydrating, and always 100% vegan & cruelty-free. Because beauty this good should feel good, too. Dare to drench your lips in luxury? #BrûléeBeauty #VelvetTrap #VeganLipstick
• •From a dream to your makeup bag. Brûlée Beauty was born from a passion for creating high-performance, ethical beauty that empowers you to feel like your most fabulous self. Every shade, every formula, is crafted with love, quality, and our unwavering commitment to kindness (hello, cruelty-free!). Thank you for being part of our beautiful journey. 💖 #WomanOwned #BrûléeStory #EthicalBeauty
• •Gloss on, worries gone! 💋 Which Brûlée Lip Nectar shade is your current obsession for instant glam? Drop your fave in the comments below! 👇 #BrûléeBabe #LipNectarLove #DailyGlam
• •Tired of lip gloss that disappears in an hour? Experience the Brûlée Beauty difference. Our long-lasting, non-sticky Lip Nectars deliver stunning shine and nourishing hydration that stays put. Plus, they're vegan and paraben-free. Ready for your lip upgrade? Shop now! ✨ #LastingShine #HydratingGloss #CrueltyFreeMakeup
• •Elevate your gaze with our Luxe Faux Mink Lashes. Designed for comfortable all-day wear and multiple uses, these lightweight lashes provide that perfect flutter without the fuss. Cruelty-free, because your glamour shouldn't cost the earth. Find your signature style. #BrûléeLashes #FauxMink #EthicalGlamour