Brand Tone

Professional and Knowledgeable, Inspirational and Aspirational, Customer-Oriented and Helpful, Modern and Trend-Focused, Friendly and Approachable (Family Business Feel)

Brand Values

• •Quality
• •Experience and Expertise
• •Customer Focus and Service
• •Innovation and Trends
• •Value for Money
• •Passion for Design
• •Durability and Functionality

Best Practices

• •Always Emphasize Expertise and Quality: Consistently use language that reflects deep product knowledge and the high standard of your offerings. Mention years of experience, quality materials, and the benefits of your products (e.g., durability, ease of maintenance).
• •Inspire with Visual Language: Use descriptive and evocative words that help customers imagine the beautiful spaces they can create. Focus on aesthetics, ambiance, and the transformative power of tiles.
• •Maintain a Customer-Centric Approach: Frame copy around the customer's needs, dreams, and challenges. Offer solutions, guidance, and support. Use phrases like "we help you," "your vision," "discover what's possible."
• •Highlight Innovation and Trends (When Applicable): Showcase new arrivals, innovative products (like XXL tiles or specific finishes), and your knowledge of current design trends to position the brand as forward-thinking.
• •Be Approachable yet Professional: While maintaining expertise, ensure the tone is welcoming. As a family business, a slightly warmer, more personal touch can be appropriate, avoiding overly corporate jargon. Address customer concerns transparently if possible (e.g., through detailed FAQs or blog posts).

Social Perception

Generally Positive with some notable exceptions. Concerns about Consistency/Problem Resolution. Innovative. Knowledgeable Resource.

Copy Examples

• •Headline: Transform Your Home, Tile by Tile. Body: Dreaming of a stunning new bathroom or a chic kitchen backsplash? At Brukomtegel, we combine 3 generations of expertise with the latest trends to bring your vision to life. Explore our vast collection and let our specialists guide you to the perfect finish. Your dream space starts here.
• •Headline: Quality You Can Stand On. Style You'll Adore. Body: For over 30 years, Brukomtegel has been synonymous with top-quality tiles and exceptional service. From timeless ceramics to modern XXL slabs, discover flooring and wall solutions that are as durable as they are beautiful. Visit our showroom for a personalized consultation.
• •Headline: See Your New Bathroom Before It's Built! Body: Step into the future of design with Brukomtegel's free VR experience. Visualize your chosen tiles in your own space and make confident decisions. We're here to inspire and assist, every step of the way. Book your VR session today!
• •Headline: The Latest Trends, Directly Sourced for You. Body: Why compromise on style or price? Brukomtegel imports directly from leading Italian and Spanish manufacturers, bringing you premium A-brand tiles without the premium price tag. Discover the freshest designs and elevate your interior.
• •Headline: More Than Just Tiles – It's a Brukomtegel Experience. Body: As a family business, we pour our passion into every project. We offer expert advice, an inspiring showroom, and a commitment to helping you find the perfect tiles that reflect your unique style. Let's create something beautiful together.