Brand Tone

Passionate and Enthusiastic, Personal and Approachable, Expert and Meticulous, Quality-Driven and Proud, Joyful and Engaging, Authentic and Transparent

Brand Values

• •Integrity
• •Impeccable Quality & Craftsmanship
• •Outstanding Customer Service
• •Generosity
• •Building Fun & Positive Relationships
• •Family & Legacy
• •Passion for Creation & Joy
• •Focus & Well-being

Best Practices

• •Lead with Passion and Craftsmanship: Always highlight the meticulous design, quality materials, and the passion behind each product. Use words that convey precision, skill, and artistry.
• •Weave in the "Why": Subtly connect back to the core values and brand promise – whether it's about family legacy, the pursuit of joy, or aiding focus. This adds depth beyond the physical product.
• •Maintain a Personal and Approachable Voice: Even when discussing technical details, keep the language accessible. Use "we" and address the customer directly. Share stories and insights from Bill when appropriate to reinforce the personal connection.
• •Emphasize the Experiential Benefit: Focus on how the product makes the user *feel* – the satisfaction of a long spin, the calming effect of a fidget slider, the joy of owning a well-made object. Use descriptive language that appeals to tactile and visual senses.
• •Be Consistent Across All Channels: While the specific format may change (e.g., a short TikTok vs. a detailed product page), the core tone – passionate, quality-focused, personal, and joyful – should remain consistent, reinforcing brand identity.

Social Perception

A Provider of Premium, High-Quality Goods, Maker of Functional Art, Trustworthy and Customer-Oriented, Engaging and Community-Focused, A Source of Unique and Thoughtful Gifts, Beneficial for Focus and Relaxation, Authentic and Passion-Driven

Copy Examples

• •Engineered for your hands, designed for your mind. ✨ Introducing the new [Product Name] slider. Experience the satisfying click and smooth glide that melts away distraction. Precision-machined from [Material] because we believe busy hands make happy minds. Discover your new focus tool. #BruceCharlesDesigns #FidgetSlider #EDCgear #MentalFocus #QualityCraftsmanship
• •Rediscover the art of stillness. Our [Product Name] spinning top isn't just a toy; it's a marvel of precision engineering, designed to spin flawlessly for minutes on end. Crafted from a single piece of [Material] and polished to a mirror shine, it’s a testament to timeless design and enduring quality. Perfect for your desk, a unique gift, or a moment of mindful calm. Experience the legacy of craftsmanship.
• •Subject: More Than Just Metal: The Heart Behind Bruce Charles Designs. Hi [Customer Name], Ever wonder what inspires our designs? Bruce Charles Designs was born from a tribute to family – to the lessons of integrity, craftsmanship, and the joy of creating. Every top we machine, every slider we perfect, carries that legacy. Our promise? Impeccable quality and a piece that brings a little more focus and delight into your day. Thanks for being part of our story. Warmly, Bill Strahan & the Bruce Charles Designs Team
• •(Visual: Quick cuts of CNC machine, close-ups of a new, unreleased top, someone spinning it with a look of satisfaction) Voiceover (upbeat, enthusiastic): Shiny? ✅ Metal? ✅ Fun? ✅ We've been crafting something new... something that spins like a dream and feels incredible in your hand. Get ready. The next evolution of focus is coming. 🔥 #BruceCharlesDesigns #SpinningTop #NewProduct #Machinist #DeskToy #ComingSoon
• •Give the Gift of Precision & Poise. ✨ Bruce Charles Designs: Uniquely crafted spinning tops and fidget sliders. Engineered for joy, built to last. The perfect thoughtful gift for the discerning individual in your life. Shop our collection.